Summary of the SEO Lead - CDD 13 months job at blablacar

The Organic Growth team

The Organic Growth team’s scope is:

• First and foremost, to define and roll-out an SEO & GEO strategy enabling us to emerge as a global & multimodal organic actor on all active markets.

• But it also includes the management of our website’s Landing Pages, content & UX, notably to support Conversion & marketing initiatives.

With this hiring we want to improve our Organic Performance all over the world on carpooling but also new businesses such as bus, trains or accommodation while putting more focus on conversion rate optimization projects.

The Organic Growth team is a team of 2 local specialists (France & Brazil) that sits within BlaBlaCar’s Growth team. This team manages centrally all our high impact channels (SEO, SEA, Facebook, Display, ASA, Youtube, ...) thanks to a skilled and motivated team of channel experts.

Your responsibilities :

• Own & execute a comprehensive Organic (SEO, GEO & SMO) strategy, aligning with overall marketing and business objectives.

• Manage a team of 2 SEO experts & foster a spirit of initiative & ambition inside the team

• Feed & Prioritize the backlog of an Engineering squad of 5 engineers & 1 engineering manager to deploy projects within CRO, SEO/GEO & UX that best grow the business

• Support the delivery of these Product & Engineering projects including projects enabling agentic conversion via external LLMs (through MCPs)

• Perform technical audits & Performance analysis of our 6 main websites to identify and resolve issues & improve the quality of the user experience.

• Develop a web page optimization product backlog & prioritize it by leading an A/B testing program whose goal is to maximize our conversion rate.

• Collaborate with other team members including SEO, SEA, CRM, Paid, Product & Tech., to drive our overall website strategy in France and identify new landing page opportunities.

• Monitor, analyze, and report on GEO, SEO & CRO performance for our 6 main markets. 

Your qualifications

• You have a strong understanding of Google's algorithms and SEO best practices & proven experience in successfully managing SEO campaigns and achieving measurable results.

• You have a good experience on how to maximize visibility on Gen AI & how to optimize a website for Agentic Conversion

• You are knowledgeable on the Web CRO space, and advocate for bringing new techniques and technologies to the company.

• You know how to manage a small team &  build cross-functional partnerships with product, engineering, design, and other marketing teams.

• Full working proficiency in English & French

• Fit with our BlaBlaPrinciples

• Thriving in a collaborative, fast-growing and innovative environment

• Ability to take ownership, aligned with business priorities  

• Nice to have : Experience using a CMS & handling content strategies

What we have to offer

• Hybrid working mode - 2 days per week at the Office in Bastille, Paris

• Financial support for home office equipment

• 4 additional weeks on top of legal maternity/paternity leaves

• 50% healthcare coverage (Alan)

• Minimum 25 days holiday per year

• Local meal plan policy (Swile card)

• 50% transportation paid (Forfait Mobilité Durable)

• Free unlimited carpooling & bus rides

• Personal growth via trainings, mentorship, and internal mobility opportunities

• Regular team building events

• 1 day off per year to test our product