SEO Analyst Jobs
What does a SEO Analyst do?
An SEO Analyst plans and executes strategies to improve a website's visibility in organic search results. Day-to-day work involves conducting keyword research, performing technical and on-page audits, analysing ranking data and competitor performance, and making actionable recommendations to content, development, and marketing teams. They monitor algorithm updates, track KPIs such as organic traffic and click-through rates in tools like Google Search Console and GA4, and produce regular reports that connect SEO activity to business outcomes.
Key responsibilities
- Conduct keyword research to identify ranking opportunities and map terms to content
- Perform technical SEO audits covering crawlability, site speed, structured data, and indexation
- Analyse organic performance data and produce regular reporting on rankings, traffic, and conversions
- Develop and implement on-page optimisation recommendations for titles, meta data, headings, and copy
- Build and manage link-building or digital PR outreach campaigns
- Monitor Google algorithm updates and assess impact on site performance
- Collaborate with content and development teams to implement SEO recommendations
Skills & tools
Education & background
Bachelor's degree in marketing, communications, or a related field, though many practitioners are hired on demonstrated portfolio and tool proficiency alone
Career path
Junior SEO Analyst → SEO Analyst → Senior SEO Analyst → SEO Manager → Head of SEO; or specialisation into Technical SEO, Content Strategy, or broader Digital Marketing roles
Salary
SEO Analyst jobs
