Audience Development Manager Jobs
What does a Audience Development Manager do?
An Audience Development Manager leads the strategy for growing, engaging, and retaining an audience across digital platforms, including social media, email, search, and streaming. They analyse audience data to identify growth opportunities, develop distribution and acquisition campaigns, and work cross-functionally with content, marketing, and product teams to ensure content reaches the right people at the right time. In music and media contexts, they may also manage artist or brand audience growth across DSPs and social channels, translating platform analytics into actionable editorial and promotional strategies.
Key responsibilities
- Develop and execute audience growth and retention strategies across digital and social platforms
- Analyse audience data and platform analytics to identify trends and optimise distribution
- Plan and manage audience development campaigns, including paid and organic acquisition
- Collaborate with content, editorial, and marketing teams to align distribution with audience goals
- Monitor platform algorithm changes and adapt strategies accordingly
- Report on audience KPIs such as follower growth, engagement rate, reach, and retention
Skills & tools
Education & background
Bachelor's degree in marketing, communications, journalism, or a related field; portfolio of measurable audience growth work often weighted equally
Career path
Can progress to Director of Audience Development, VP of Growth, or Head of Digital Strategy; may specialise in a vertical such as music/DSP audience development, newsletter growth, or social-first content
Salary
Audience Development Manager jobs
