Summary of the Consumer PR Manager FTC job at Greene King

Company Description

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.  

Job Description

As a Consumer PR Manager, you’ll play a key role in building the profile and reputation of Greene King’s managed pub estate. Working as part of our Brand & Marketing team, you’ll develop and deliver impactful PR campaigns that generate national attention, strengthen brand awareness and create meaningful connections with our customers. Alongside leading proactive consumer PR activity, you’ll support our 24/7 press office operation, helping to protect and enhance Greene King’s reputation.

Qualifications

As a Consumer PR Manager, you will…

• Develop and deliver creative, high-impact consumer PR campaigns that support brand ambitions, marketing priorities and business objectives.
• Identify culturally relevant and newsworthy opportunities that generate standout media coverage, conversation and brand engagement.
• Manage relationships with our retained PR agency, overseeing campaign delivery from briefing and planning through to evaluation and optimisation.
• Create compelling communications materials including press releases, media packs, announcements, features and supporting content that bring our brands to life.
• Support Greene King’s press office function, providing reactive media responses and helping manage communications during business issues and crisis situations.

What you’ll bring…

• Significant experience within a consumer PR role, with a proven track record of delivering successful campaigns that drive awareness and engagement.
• Exceptional written and verbal communication skills, with the ability to create compelling content for a wide range of audiences.
• Experience managing agencies and building effective relationships with a variety of internal and external stakeholders.
• Excellent organisational skills, with the ability to manage multiple priorities in a fast-paced environment.
• A proactive, creative and collaborative approach, combined with a genuine passion for hospitality, restaurants and pubs.

Additional Information

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…