Performance Marketing Manager Jobs
What does a Performance Marketing Manager do?
A Performance Marketing Manager owns the strategy, execution, and optimisation of paid digital marketing campaigns, typically spanning paid search (PPC), paid social, display, and programmatic channels. Day-to-day they manage budgets, set up and iterate on ad creative and copy, analyse campaign data to improve return on ad spend (ROAS), and report on key performance indicators to stakeholders. They work closely with creative, content, SEO, and product teams to align paid activity with broader growth goals, and continuously test audiences, bidding strategies, and landing pages to improve conversion rates.
Key responsibilities
- Plan, execute, and optimise paid campaigns across Google Ads, Meta, LinkedIn, and other paid channels
- Manage and allocate campaign budgets to hit ROAS and CPA targets
- Conduct A/B tests on ad creative, copy, audiences, and landing pages
- Analyse performance data and produce regular reports for stakeholders
- Collaborate with creative and content teams to brief and iterate on ad assets
- Monitor competitor activity and identify new channel or audience opportunities
Skills & tools
Education & background
Degree in marketing, business, or a related field, though demonstrable campaign experience and platform certifications (Google, Meta) are often equally weighted.
Career path
Progresses from Performance Marketing Executive/Specialist; can advance to Head of Performance Marketing, Growth Director, or specialise in a single channel such as Paid Search or Paid Social.