Lifecycle Marketing Manager Jobs

Key responsibilities

• Build and manage automated lifecycle and CRM campaigns across email, push, SMS, and in-app channels
• Define audience segmentation strategies using behavioral, demographic, and transactional data
• Design and execute A/B and multivariate tests to optimize open rates, click-through rates, and conversion
• Monitor and report on lifecycle KPIs such as retention rate, churn, LTV, and engagement metrics
• Collaborate with product, design, and data teams to develop personalized messaging and creative
• Manage and configure marketing automation platforms and maintain data hygiene and list health

Skills & tools

• Marketing automation platforms (Braze, Klaviyo, Iterable, HubSpot, Salesforce Marketing Cloud)
• Email marketing and HTML/CSS for email templates
• Customer segmentation and audience building
• A/B testing and experimentation
• CRM strategy and data management
• SQL or basic data querying for audience pulls
• Analytics and reporting (Looker, Amplitude, Mixpanel)
• Copywriting and messaging strategy
• Push and SMS channel management

Education & background

Bachelor's degree in marketing, communications, or a related field, though portfolio and platform experience often outweigh formal qualifications

Career path

Progresses from Email or CRM Specialist to Lifecycle Marketing Manager, then to Senior Manager, Director, or Head of Lifecycle Marketing; can also specialize toward growth marketing, retention, or marketing technology