Lifecycle Marketing Manager Jobs
What does a Lifecycle Marketing Manager do?
A Lifecycle Marketing Manager owns the end-to-end strategy for communicating with customers at every stage of their journey, from onboarding and activation through engagement, retention, and win-back. Day-to-day, they design and build automated email, push, SMS, and in-app messaging programs, segment audiences based on behavioral and demographic data, and run A/B tests to improve conversion and retention metrics. They work closely with product, data, and creative teams to ensure messaging is timely, personalized, and aligned with business goals, while continuously analyzing campaign performance to iterate and improve.
Key responsibilities
- Build and manage automated lifecycle and CRM campaigns across email, push, SMS, and in-app channels
- Define audience segmentation strategies using behavioral, demographic, and transactional data
- Design and execute A/B and multivariate tests to optimize open rates, click-through rates, and conversion
- Monitor and report on lifecycle KPIs such as retention rate, churn, LTV, and engagement metrics
- Collaborate with product, design, and data teams to develop personalized messaging and creative
- Manage and configure marketing automation platforms and maintain data hygiene and list health
Skills & tools
Education & background
Bachelor's degree in marketing, communications, or a related field, though portfolio and platform experience often outweigh formal qualifications
Career path
Progresses from Email or CRM Specialist to Lifecycle Marketing Manager, then to Senior Manager, Director, or Head of Lifecycle Marketing; can also specialize toward growth marketing, retention, or marketing technology
Salary
Lifecycle Marketing Manager jobs
