Senior Lifecycle Marketing Manager Jobs

A Lifecycle Marketing Manager owns the end-to-end strategy for communicating with customers at every stage of their journey, from onboarding and activation through engagement, retention, and win-back. Day-to-day, they design and build automated email, push, SMS, and in-app messaging programs, segment audiences based on behavioral and demographic data, and run A/B tests to improve conversion and retention metrics. They work closely with product, data, and creative teams to ensure messaging is timely, personalized, and aligned with business goals, while continuously analyzing campaign performance to iterate and improve.