Summary of the Paid Social Media Sr Analyst job at betwarrior

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BetWarrior is a next-generation digital gaming company with a bold mission: to redefine the way people experience sports betting and casino entertainment across Latin America.

With a dynamic and diverse team, deep market insights, and cutting-edge technology, we're creating an experience that is personalized, responsible, and always player-first.

Great people, bold ideas, and a sharp focus on user experience set us apart

Purpose

We are looking for a Social Paid Media Sr Analyst to execute campaigns across Argentina, Brazil, and Peru. Meta is the highest-investment channel in the team's portfolio, and this role will have direct ownership over a meaningful portion of the over USD 10M in annual regional paid media budget. Also driving the growth on Tiktok

You will be part of a broader team that also operates on Google, and programmatic — which means cross-channel context and shared learnings are part of how the team works. The structure is designed to grow: when new markets open, this role absorbs them without starting from scratch.

In this role, you’ll

• Execute and optimize Meta Ads campaigns (Facebook, Instagram, Audience Network) and Tiktok Ads across Argentina, Brazil, and Peru under the Social Paid Media Lead's direction.
• Monitor daily performance, identify optimization opportunities, and implement adjustments within agreed guardrails.
• Manage audience segmentation, creative testing, and funnel-level campaign structure.
• Coordinate with the Traffic / Ops Jr. for creative logistics and reporting workflows.
• Contribute to Meta channel strategy discussions and quarterly planning cycles.
• Scale coverage to new markets as they are activated, within the same channel team structure.

What we look for in an exceptional candidate

• 2–4 years of hands-on Meta Ads or Tiktok Ads experience in a performance marketing environment (e-commerce, gaming, fintech, or similar).
• Solid understanding of campaign structure (CBO vs. ABO), audience building (custom, lookalike, interest), and conversion optimization.
• Experience with Meta Pixel, Events Manager, and Conversions API basics.
• Ability to operate autonomously: you can diagnose and act on a performance issue without waiting for direction.

Bonus points if you also have

• Experience operating across multiple LATAM markets simultaneously.
• Intermediate-advanced Portuguese or English language skills.
• Experience in the betting or igaming industries.
• Familiarity with TikTok Ads or other social performance channels.
• Basic knowledge of programmatic buying or cross-channel attribution.

How we do things

The team is fast-moving, collaborative, and demanding, with high standards for quality and a genuine commitment to building something that lasts. We are not looking for someone to fill a seat. We are looking for people who want to grow with the company, take ownership of their work, and be part of building a regional team that operates at a high level across multiple markets.

For the right person, this is an opportunity to join at a stage where your contribution is visible, your growth is real, and the path forward is defined by what you deliver.

We expect every team member to live our values

Accountability & Ownership – Take charge, own your craft

Reliability – Deliver with quality and consistency

Teamwork – Collaborate, challenge, and grow together

Winner Spirit – Compete with purpose and grit

Wellbeing – Build a career that energizes you

Curiosity & Innovation – Keep questioning. Keep improving