Summary of the Performance Marketing Manager – Paid Social & Creative Strategy (m/f/d) job at Bears with Benefits

Your mission

As our Performance Marketing Manager (all genders), you'll drive new customer acquisition through paid social, owning execution and creative optimization across Meta, TikTok, and Pinterest for 6 markets, with a 6-digit monthly budget.

You'll report to the Team Lead Performance, working closely with Paid Search, CRM, and Creative. This role suits a proactive builder who owns outcomes, builds structure where none exists yet, and knows what makes people stop scrolling, turning data into high-converting creative briefs.

What you'll do

• Execute & Optimize: Manage full-funnel campaigns day to day on Meta, TikTok, and Pinterest, focused on efficient CAC/ROAS across all 6 markets
• Creative Strategy & Briefing: Analyze creative performance (hooks, transitions, CTAs), repurpose top-performing content, and brief our designers, content agency, and creators directly
• Campaign Architecture: Build smart account structures on Meta
• Budget Management: Reallocate spend quickly based on data to scale winners and cut under performers
• Testing & AI: Run structured tests, turn results into repeatable playbooks, and bring a forward-looking mindset to AI/automation in campaigns and reporting
• Reporting: Track CAC, AOV, LTV, and funnel metrics with our attribution model and Sales Channel data, and share insights with the team
• Cross-functional Collaboration: Align with Paid Search, CRM, and Creative on strategy and messaging

Your profile

• 2-4 years of hands-on Meta/TikTok performance marketing experience in D2C e-commerce, with real budget ownership; Pinterest experience is a plus
• Comfortable managing 6-digit monthly budgets
• A creative eye for social-first video/content and native platform trends
• Fluent in KPIs: Hook Rate, CPC, stop-scroll rate, CAC, AOV, LTV
• Ownership mindset: you build solutions instead of waiting for instructions
• Curious about AI and automation in marketing
• E-commerce basics (catalogues/feeds); wellness, supplements, or FMCG/CPG is a plus
• You are fluent in German and English; Dutch, Italian, French, or Spanish is a strong plus

Why us?

• Modern office in Munich with an ambitious and fast-growing team
• Steep learning curve, freedom to shape our marketing
• Flat hierarchies, fast decisions
• Friendly team, open feedback culture
• Regular team events