Summary of the User Acquisition Manager (Paid Social) job at appquantum

Key Responsibilities

• Manage international mobile projects with budgets starting at $300,000 per month (Monetization models: IAP and IAP+IAA)
• Development and implementation of methodologies for working with new types of targeting
• Plan, launch, and manage ad campaigns to consistently meet KPIs
• Generate and test hypotheses to improve campaign performance
• Automate routine tasks in the procurement process
• Collaborate with the creative team to find signals at your source
• Maintain effective communication with traffic source representatives

Skills, Knowledge and Expertise

• Hands-on experience with Facebook Ads and TikTok (familiarity with Snapchat and Google Ads will be a plus)
• Proficiency in mobile attribution fundamentals with experience using AppsFlyer or Adjust
• Strong understanding of advertising campaign performance metrics (ROI, ROAS, ARPU, ARPPU, LTV, etc.) and the ability to analyze and optimize large datasets
• Solid knowledge of unit economics and its application to ad strategies
• Proven experience managing and scaling advertising campaigns with budgets exceeding $300,000 per month
• Advanced proficiency in Excel/Google Sheets and BI tools like Tableau
• Expertise in market analysis with the ability to identify growth opportunities
• Strong grasp of A/B testing, from designing experiments to analyzing results
• English proficiency at B2 level or higher – for effective negotiations, market analysis, and communication with international partners
• Knowledge of Russian language
• Understanding of SkadNetwork principles (will be a plus)

Benefits

• Flexible work environment: work remotely from home or in our office in Cyprus 
• Paid holidays and sick leave to prioritize your health and well-being
• Competitive salary based on interview results and annual performance reviews
• Bonus system tied to the company's success and performance
• Opportunities to attend conferences, workshops, and meetups
• English classes
• Cool corporate parties and team-building events
• Holiday Gifts: celebrate special occasions with thoughtful holiday gifts from the company
• Free lunches in our office: enjoy a pleasant time over a meal with your colleagues