Summary of the Video Editor — TikTok & Meta Ads (Short-Form / Paid Social) job at americanflat

About the Role

We're looking for a short-form video editor who lives and breathes TikTok and Meta (Facebook/Instagram) ad creative. This isn't a "make it look pretty" editing role — it's a performance editing role. You understand that the first 3 seconds decide everything, that a single video can be recut into 10 winning variations, and that the difference between a scroll and a sale is the hook and the angle.

You'll take our existing footage, UGC, product clips, and past creative — and turn it into thumb-stopping ads that convert.

What You'll Do

• Edit high-retention, high-engagement short-form videos for TikTok, Instagram Reels, and Meta Ads
• Write and cut strong hooks (visual + text) and test multiple hook variations per concept
• Develop and execute different creative angles for the same product (problem/solution, social proof, UGC, listicle, "TikTok made me buy it," etc.)
• Clip, repurpose, and remix existing videos and older creative into fresh, native-feeling ads
• Cut multiple variations of winning ads for A/B testing (hook swaps, different intros, aspect ratios, lengths)
• Add captions, sound design, trending audio, on-screen text, and pacing that keeps viewers watching
• Stay current on TikTok/Meta trends, formats, and what's working in the ad account
• Collaborate with the media buying / marketing team, iterating quickly based on ad performance data
• Deliver on fast turnaround timelines with a high volume of creatives

What We're Looking For

• Proven experience editing for TikTok and/or Meta Ads (please share a portfolio, reel, or examples of ads you've cut)
• Deep understanding of hooks, angles, and retention — you can explain why a video works, not just edit it
• Strong grasp of what makes short-form content native and scroll-stopping (not corporate or overproduced)
• Ability to repurpose and reframe existing footage into new, high-performing clips
• Proficiency in editing tools (CapCut, Premiere Pro, After Effects, or equivalent)
• Fast, self-directed, and comfortable producing a high volume of creative
• Bonus: experience editing direct-response / DTC e-commerce ads, working with UGC creators, or a track record of ads that actually drove results

Nice to Have

• Basic understanding of ad performance metrics (hook rate, hold rate, CTR, ROAS)
• Experience with home décor, lifestyle, or product-based brands
• Ability to source trending audio and formats before they peak