Marketing Generalist Jobs
What does a Marketing Generalist do?
A Marketing Generalist handles a broad range of marketing functions across the full mix, including content creation, email campaigns, social media, SEO, paid advertising, and analytics. Rather than specialising in one channel, they move fluidly between disciplines to support campaign execution, maintain brand consistency, and contribute to growth targets. They typically work closely with sales, product, and design teams to align messaging and ensure marketing activity is coordinated and measurable.
Key responsibilities
- Plan and execute multi-channel marketing campaigns across email, social, and search
- Create and edit marketing copy for blogs, newsletters, landing pages, and ads
- Monitor and report on campaign performance using analytics tools
- Support SEO efforts through keyword research and on-page optimisation
- Manage social media scheduling and community engagement
- Coordinate with designers, developers, and external agencies to deliver assets on time
Skills & tools
Education & background
Bachelor's degree in marketing, communications, or a related field, though demonstrable experience and a strong portfolio are often equally valued
Career path
Can specialise into SEO, paid media, content marketing, or demand generation, or progress into a Marketing Manager or Head of Marketing role