Summary of the Lifecycle Marketing Assistant job at Winona

About Winona:

Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in-house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in-house physicians providing world-class care via a fully vertically integrated business model.

About the role:

Winona is looking for a detail-oriented Lifecycle Marketing Assistant to support the execution, optimization, and reporting of email marketing campaigns. In this role, you'll work closely with the marketing team to build campaigns, manage email operations, monitor performance, and ensure a seamless customer experience across all email communications..

Seniority Level: Mid Level

Responsibilities:

Email Campaign Management

• Develop, implement, and manage strategic email marketing campaigns.

• Create and manage visually appealing email templates using our email platform's (iterable) drag-and-drop editor and basic HTML coding.

• Set up and optimize automated email flows, campaigns, and track links.

• Monitor and manage the company's email inbox, responding to inquiries and forwarding emails to relevant teams.

Analytics and Reporting

• Analyze key email marketing metrics, including open rates, click-through rates, conversions, and other campaign performance indicators.

• Conduct A/B testing and interpret data to identify opportunities for improvement.

• Generate detailed reports and provide actionable insights based on email performance data.

• Create and submit support tickets when needed.

Content and Design

• Ensure all campaigns use properly functioning dynamic Handlebars variables for personalization and customization.

• Optimize email design for an optimal viewing experience across mobile and desktop devices, including dark mode compatibility.

Administration

• Manage and maintain the company's customer database and related spreadsheets, ensuring data accuracy and integrity.

• Attend client meetings, take comprehensive notes, and effectively communicate key information to cross-functional teams.

• Utilize project management software such as ClickUp to stay organized and effectively manage tasks and deadlines.

Requirements:

• 5+ years of professional experience in email marketing, CRM marketing, marketing operations, or a related role.

• Proficiency in building HTML-based email templates and drag-and-drop email campaigns.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Comfortable using AI tools, including Claude.

• Exceptional attention to detail, with the ability to proofread emails and ensure error-free content.

• Advanced Excel skills for data analysis and reporting.

• Experience conducting A/B testing.

• Experience with digital marketing platforms such as Iterable, Salesforce, HubSpot, Constant Contact, Mailchimp, Slack, ClickUp, or Intercom (or similar platforms).

• Excellent written and verbal communication skills, with the ability to thrive in a virtual team environment.

• Strong English proficiency (C2 level or equivalent).

• Strong work ethic with a proactive, solution-oriented mindset.

• Ability to work independently and collaboratively in a remote team environment.

• Ability to work efficiently in a fast-paced environment while managing multiple priorities.

• Access to a personal computer with a stable internet connection capable of efficiently running the required tools and applications.

• Available to work flexible hours while maintaining availability until at least 2:00 PM Eastern Time (ET) for meetings and collaboration with the US-based team.

What’s in it for you?

As a full-time member of our team, you’ll enjoy:

• Remote-first, work wherever you choose

• Unlimited paid time off

• Paid non-working holidays per country of residence

• Pro-rated 13th-month bonus in select regions

• Referral bonuses

• Financial support for online courses

• Fun and casual work environment

• Employee engagement activities and virtual gatherings

• We are a diverse, global team! 🌍

Equal Employment Opportunity

Winona provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. Winona takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate such behaviors.