Summary of the Lifecycle Marketing Manager job at SafetyWing

🌎 About this Role:

• Own and execute our lifecycle marketing strategy across all products, including new launches
• Ensure we communicate in a way that is aligned with our values and our voice
• Analyze campaign performance and continuously improve upsell, conversions, and retention
• Identify and implement lifecycle automations to improve customer experience
• Develop customer segmentation strategies inside HubSpot and maintain Hubspot hygiene 

🧪 We are looking for someone who:

• Has 3-5+ years of lifecycle marketing or email marketing experience
• Has experience with the HubSpot Marketing Hub
• Knows how to build automated workflows, including AI-powered workflows
• Is comfortable analyzing campaign performance and making data-driven decisions
• Has strong organizational skills and attention to detail
• Can comfortably manage multiple campaigns simultaneously
• Writes clear, empathetic customer communications

• Want to help build a global social safety net on the Internet.
• Think for themselves instead of copying others.
• Are willing to try new things, even with the risk of failure.
• Are intellectually curious and open to new ideas.
• Are creative and bold in the face of any problems.
• Have strong integrity and do the right thing.

🧘 Benefits beyond base pay:

• Fully remote work environment – work from anywhere globally
• Our own global safety net, giving you worldwide health, income, and travel coverage
• A minimum of four weeks of vacation per year
• A new laptop
• Potential to unlock equity compensation, yearly home office allowance and more!