Summary of the Lifecycle Marketing Manager job at SafetyWing

🌎 About this Role:

• Consumer products for digital nomads, expats, and long-term travelers
• Healthcare plans for globally distributed companies and their employees

• Own our lifecycle marketing strategy across all products
• Build and optimize onboarding email journeys for new customers
• Manage recurring email communications, announcements, newsletters, and campaigns
• Create lifecycle automations, like sending content related to web pages visited, or reminding people to book a demo after a webinar
• Develop customer segmentation strategies inside HubSpot
• Maintain CRM health, email lists, preferences, suppression, and lifecycle stages
• Work with Product Marketing to launch new products and features through email
• Partner with Product, Design, Copywriting, and Marketing Operations to improve customer communications
• Analyze campaign performance and continuously improve open rates, click-through rates, conversions, and retention
• Identify opportunities throughout the customer journey where automation can improve the customer experience
• Help establish lifecycle marketing as a dedicated function at SafetyWing

🧪 We are looking for someone who:

• Has 5+ years of lifecycle marketing, CRM, or email marketing experience
• Has deep experience with HubSpot Marketing Hub
• Has a strong understanding of customer journeys, lifecycle automation, and segmentation
• Is experienced with building automated email workflows
• Knows how to use AI for efficiency, but also how to keep an authentic voice
• Is comfortable analyzing campaign performance and making data-driven decisions
• Has excellent written communication skills
• Has strong organizational skills and attention to detail
• Can comfortably manage multiple campaigns simultaneously
• Is fluent in English

• Want to help build a global social safety net on the Internet.
• Think for themselves instead of copying others.
• Are willing to try new things, even with the risk of failure.
• Are intellectually curious and open to new ideas.
• Are creative and bold in the face of any problems.
• Have strong integrity and do the right thing.

🧘 Benefits beyond base pay:

• Fully remote work environment – work from anywhere globally
• Our own global safety net, giving you worldwide health, income, and travel coverage
• A minimum of four weeks of vacation per year
• A new laptop
• Potential to unlock equity compensation, yearly home office allowance and more!