Summary of the Lifecycle Marketing Manager job at openloophealth

About OpenLoop

OpenLoop was co-founded by CEO, Dr. Jon Lensing, and COO, Christian Williams, with the vision to bring care anywhere. Our telehealth support solutions are thoughtfully designed to streamline and simplify go-to-market care delivery for companies offering meaningful virtual support to patients across an expansive array of specialties, in all 50 states.

About the Role

OpenLoop is looking for a Lifecycle Marketing Manager to build and lead our lifecycle marketing efforts across prospect, customer, and patient communications. In this role, you will develop personalized, high-impact lifecycle programs that support our self-serve sign-up motion, help progress mid-market and enterprise sales opportunities through the pipeline, and ensure patients receive clear messaging that improves their care experience.

This is an exciting opportunity for a lifecycle marketing leader to build a core growth function from the ground up within a fast-growing health tech company. You will work cross-functionally across Marketing, Sales, Revenue Operations, Customer Success, Operations, and Care teams to build, test, and optimize communications across every stage of the journey, from pipeline generation and sales progression to customer activation, expansion, education, and patient engagement.

This role requires a unique combination of strong writing, lifecycle strategy, analytical depth, AI fluency, and hands-on execution. We keep meetings minimal and focus on shipping great work, fast. We experiment, build, and obsess over data, incorporating AI into everything we do.

What You'll Do

• Lifecycle Marketing Leadership: Lead a revamp of OpenLoop’s lifecycle marketing efforts from the ground up across prospects, customers, and patients.

• Self-Serve Growth Support: Build and rapidly test marketing, onboarding, and customer success communications to accelerate adoption of our new self-serve product.

• End-to-End Journey Ownership: Build and optimize lifecycle marketing flows across pipeline generation, pipeline progression, customer activation, add-ons, upsells, cross-sells, and ongoing education.

• Sales Pipeline Progression: Partner closely with Sales and Revenue Operations to create personalized communications that help progress mid-market and enterprise opportunities through the sales cycle.

• Customer Marketing Program Development: Lead the charge on building OpenLoop’s customer marketing program, delivering education, best practices, activation support, and expansion opportunities to clients.

• Patient Communications: Manage and improve patient communications in partnership with Operations and Care teams, ensuring patients receive clear, helpful messaging that improves their care experience.

• AI-Powered Personalization: Partner with Revenue Operations to build personalized, AI-powered lifecycle communications across segments, personas, and lifecycle stages.

• Lifecycle Experimentation: Design, launch, and measure tests across email, onboarding, customer education, remarketing, and other lifecycle channels to improve conversion, activation, retention, and expansion.

• Revenue Impact Measurement: Build reporting that connects lifecycle marketing efforts to business outcomes, including influenced pipeline, revenue, attach rates, retention, expansion, and lifetime value.

• Cross-Functional Collaboration: Work end-to-end across the business to identify communication gaps, improve customer and patient journeys, and drive measurable impact from sales through patient experience. 

Who You Are

• 7+ years of B2B marketing experience, with at least 3 years in demand generation, lifecycle marketing, or customer marketing.

• Proven experience building lifecycle programs that drive measurable business outcomes across acquisition, activation, expansion, retention, or customer engagement.

• Excellent written communication skills, with a proven ability to write clearly, concisely, and persuasively for different audiences.

• Strong analytical skill and the ability to measure lifecycle performance beyond open rates and click-through rates.

• Deep understanding of how lifecycle marketing influences pipeline, revenue, attach rates, retention, expansion, and customer lifetime value.

• Ability to connect communications strategy to business impact across both client and patient experiences.

• Strong command of AI tools, with experience building customized agents, GPTs, or similar workflows to accelerate copy production, personalization, testing, or campaign development.

• Experience partnering closely with Sales, Revenue Operations, Customer Success, Operations, and Care teams to build and improve lifecycle communications.

• A builder mindset with a high degree of ownership, speed, curiosity, and attention to detail.

• Self-serve product experience is a plus, but not required.

• HubSpot experience is a plus.

• Clay experience is a plus.

• Experience in health tech or healthcare is a plus, but not required. 

Our Benefits

In addition, for salaried positions you would also be eligible for:

• Medical, Dental, and Vision plans

• Flexible Spending/Health Savings Accounts

• Flexible PTO

• 401(k) + Company Match

• Life Insurance, Pet insurance, and more

Our Company

We have a relatively flat organizational structure here at OpenLoop. Everyone is encouraged to bring ideas to the table and make things happen. This fits in well with our core values of Autonomy, Competence and Belonging, as we want everyone to feel empowered and supported to do their best work.

Sound like a good fit? We’d love to meet you.