Summary of the Lifecycle Marketing Manager job at moonshot

Moonshot is the “Robinhood for DeFi”—an iOS and Android app that lets anyone trade cryptocurrencies on-chain through a user-friendly interface.

Since our launch in July 2024, we’ve attracted 2M+ users.

Our mission: Make moonshots possible for everyone.

Our vision: Make a world where life-changing financial outcomes are within everyone's reach.

Everyone on our team is both a decision-maker and an implementer—united by a sense of urgency and driven by the conviction that our work can transform global finance. If you thrive on curiosity, welcome tough challenges, and aspire to leave a meaningful mark on the world, Moonshot is the place for you. You’ll run toward the hardest problems alongside high-caliber teammates who consistently push each other to excel and who share your dedication to shaping the future of decentralized finance.

This role is full-time, preferably located in NYC. Open to remote for the right candidate.

The Opportunity

As a Lifecycle / Retention Manager (Braze) at Moonshot, you’ll own Braze end-to-end (email, push, in-app messaging, segmentation, journeys, and reactivation) and drive in-app retention efforts (promotions, loyalty rewards, daily missions, etc). Experience in sports betting, crypto, consumer apps, or trading environments is a strong plus.

Responsibilities:

• Own all lifecycle messaging in Braze (email, push, in-app, inbox)

• Build and maintain automated onboarding, retention, and win-back flows

• Create dynamic segmentation and triggered journeys

• Set up and monitor promotions and targeted incentives

• Own and grow loyalty and retention efforts across the in-app user experience

• Run A/B tests and weekly lifecycle experiments

• Track activation → retention → reactivation KPIs and report learnings

• Analyze customer behavior, retention metrics, and cohort lifetime value to identify insights and opportunities to help drive growth strategy

What We Look For in You

• 3+ years in Lifecycle / CRM / Retention for a consumer app

• Hands-on proficiency in Braze (canvas, segmentation, etc.)

• Familiarity with consumer app promotion design, fulfillment, and ROI analysis

• Experience moving metrics, not just sending messages

• Strong short-form copy instincts (mobile-first)

• Comfort using data to inform decisions

Nice to Haves

• Crypto / trading / sportsbook / DFS experience

• Understanding of trader psychology, incentives, and habit loops

Location

• NYC preferred (will have to travel for in-person sprints)

• Remote

Compensation & Package

• Competitive salary

• Equity opportunities

• 5% 401(k) Match

• Health benefits (75% premium coverage) + $150,000 in life insurance coverage

• $1,000 one time office set up stipend

• Flexible PTO

In The Wild

1. Moonshot

2. Forbes

3. The Block

4. The Crypto Times