Summary of the Klaviyo Lifecycle Marketing Manager job at Kirin

We are hiring a lifecycle marketer to own retention for a high-growth e-commerce brand. This role is centered on hands-on Klaviyo execution: segmentation, automated flows, campaign planning, deliverability, testing, and clear reporting tied to repeat purchase rate, LTV, and contribution margin.

Responsibilities

• Own the email and SMS calendar in Klaviyo from brief through QA, launch, and post-send analysis.

• Build and improve Welcome, Browse Abandonment, Cart Abandonment, Post-Purchase, Cross-Sell, Win-Back, and replenishment flows.

• Create meaningful customer segments using purchase behavior, engagement, product affinity, predicted value, and lifecycle stage.

• Maintain a disciplined A/B testing roadmap across subject lines, offers, content, timing, frequency, and flow logic.

• Monitor deliverability, list growth, consent, suppression, and sender reputation; resolve issues before they affect revenue.

• Partner with creative and merchandising teams to turn imperfect inputs into on-brand campaigns quickly.

• Produce weekly reporting on revenue, conversion, repeat purchase, LTV, unsubscribe rate, spam rate, and flow health.

Requirements

• 3+ years of lifecycle, retention, or CRM experience for a DTC or e-commerce brand.

• Deep hands-on Klaviyo experience, including custom properties, event triggers, flow logic, segmentation, and reporting.

• Strong Shopify fluency and familiarity with the surrounding e-commerce stack.

• Comfortable working in spreadsheets and explaining performance without hiding behind platform attribution.

• Strong copy judgment, careful QA habits, and the ability to ship independently at a fast cadence.

Helpful but not required

• Experience with Gorgias, Recharge, Attentive, Postscript, or loyalty and referral tools.

• Experience improving deliverability or migrating a large account into Klaviyo.

• Examples of flows, campaigns, or retention programs that materially improved LTV or repeat purchase rate.