Insights Researcher Jobs
What does a Insights Researcher do?
An Insights Researcher gathers, analyses, and interprets qualitative and quantitative data to help marketing, content, and strategy teams make evidence-based decisions. Day-to-day work spans designing and running primary research (surveys, interviews, focus groups), mining secondary sources and syndicated data, analysing audience behaviour and market trends, and distilling complex findings into clear reports and presentations. The role sits at the intersection of data and storytelling, the researcher must not only identify what the numbers say but explain why it matters and what the team should do next.
Key responsibilities
- Design and execute primary research projects including surveys, interviews, and focus groups
- Analyse quantitative and qualitative data to surface audience, market, and campaign insights
- Monitor industry trends and competitive landscape using secondary research sources
- Synthesise findings into clear reports, decks, and data visualisations for non-technical stakeholders
- Collaborate with strategy, content, and marketing teams to frame research questions and apply findings
- Maintain research templates, data libraries, and insight repositories for ongoing team use
Skills & tools
Education & background
Bachelor's degree in market research, psychology, sociology, marketing, or a related field; a postgraduate qualification is common in research-specialist tracks
Career path
Can progress from Junior Researcher to Senior Insights Researcher, then into Head of Insights, Strategy Director, or specialise in UX Research, Data Strategy, or Consumer Intelligence