Summary of the Senior Influencer Marketing Specialist job at SAMY

About SAMY

SAMY is a global network of independent marketing and communications agencies, using research, technology, strategy, creativity, and performance to deliver impactful, data-driven solutions and drive growth for brands. With over 1000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.

Role Mission:

As an Influencer Marketing Specialist, you will independently manage end-to-end influencer marketing campaigns across key accounts. You will work with both micro and macro influencers and collaborate with internal and external stakeholders to ensure results-driven, trend-setting campaigns.

Key Responsibilities

• Lead influencer scouting and negotiation processes tailored to client objectives.

• Manage influencer relations, from briefings to deliverable reviews and timelines.

• Create and present detailed campaign strategies and performance recaps to clients.

• Track and report on campaign KPIs, working closely with data teams to optimize outcomes.

• Stay on top of industry shifts, creator trends, and platform updates, especially within beauty, fashion, and lifestyle sectors.

• Work alongside creative and strategy teams to align influencer content with brand messaging.

• Support junior team members and contribute to their training and development.

Requirements

Skills and Experience

• Extensive experience (+/- 4 years) in influencer marketing or content partnerships, ideally in an agency.

• Proven track record of campaign execution and influencer negotiation.

• Passionate about social media culture, beauty, and lifestyle trends.

• Strong understanding of TikTok, Instagram, and social performance metrics.

• Excellent communication and organization skills.

• Fluent in English

Cultural Fit

Be Kind: Direct, respectful communication. Feedback that elevates.

Go Beyond: Relentless initiative. Strategic problem-solving. Results that exceed expectations.

Craft Together: Elite teamwork. Seamless execution. Collective excellence over individual effort.

Enjoy the Journey: Adaptability under pressure. Consistency through change.

Own it: Extreme ownership. High standards. Lead by example.

Diversity and Inclusion

At SAMY, we believe in real diversity: teams where each person contributes from their uniqueness. We are committed to creating an inclusive, accessible, and barrier-free environment where every voice matters.

We welcome applicants of all abilities and backgrounds. If you need any adjustments during the recruitment process or in your daily work, please let us know. We want you to thrive on an equal footing.

Benefits:

• Flexible schedule and hybrid work options that help you balance your time and work in a way that fits your life.

• A geographic mobility plan that gives you the chance to explore new opportunities and work from different SAMY locations around the world.

• Celebrate your birthday with a day off, and take time to enjoy December 24th and 31st as company holidays to relax, recharge, and enjoy what matters most.

• Global social and environmental activities that allow you to take part in initiatives that create a positive impact connecting with colleagues from around the world and contributing to projects that make a difference.

• Mirror Club is our mentoring program designed to accelerate the careers of talented women by connecting them with experienced mentors.

• Global Referral Program that lets you refer clients, projects, or teammates, helping SAMY grow stronger while earning rewards for your contributions.

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