Summary of the Influencer Marketing Director job at SAMY

About Samy

SAMY is a global network of independent marketing and communications agencies, using research, technology, strategy, creativity, and performance to deliver impactful, data-driven solutions and drive growth for brands. With over 1000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.

Mission

Responsible for the vision, growth, and retention of the agency’s key accounts. This role serves as the bridge between brands’ business objectives and influencer-led creative execution. We’re looking for someone with strong drive and motivation who can lead high-performing teams and maximize customer lifetime value (LTV).

Job Funtions

• Serve as the client’s trusted senior advisor, developing a deep understanding of their business to anticipate needs.
  Oversee the strategic planning of annual and ad-hoc Influencer Marketing campaigns, ensuring alignment with the client’s KPIs (Awareness, Conversion, Engagement).

• Lead by example: uphold the agency’s standards of excellence at every client touchpoint.

• Identify upsell and cross-sell opportunities within the current portfolio to increase investment.

• Lead high-level prospect pitches, designing strong, profitable commercial proposals.

• Stay ahead of platform trends (TikTok, Instagram, YouTube, Twitch) and emerging technologies (AI, Social Commerce).

• Oversee influencer selection and ensure brand storytelling remains authentic and effective.

Requirements

• 7+ years in advertising, communications, or digital marketing agencies (at least 3 years specifically in Influencer Marketing).

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Emotional intelligence, senior-level negotiation, and persuasive communication skills.

• Proficiency in data analytics tools (HypeAuditor, CreatorIQ, or similar) and project management.

• Professional English (C1/C2) for communication with global clients.

Cultural Fit:

Beyond experience, we look for people who truly connect with the way we work

We are kind and direct, communicating clearly, honestly, and respectfully.

We collaborate without silos or egos, valuing collective success and recognizing that every idea counts.

We give feedback that helps others grow, learning from each other and celebrating progress.

We take pride in our work, paying attention to detail and committing to excellence.

And we take ownership of what we build, showing initiative, responsibility, and delivering real results.

We thrive with people who are kind, collaborative, driven by excellence, and committed to making an impact. If this sounds like you, you’ll thrive at SAMY.

Diversity & Inclusion
At SAMY, we believe in real diversity: teams where each person contributes from their uniqueness. We are committed to creating an inclusive, accessible, and barrier-free environment where every voice matters.

We welcome applicants of all abilities and backgrounds. If you need any adjustments during the recruitment process or in your daily work, please let us know. We want you to thrive on an equal footing.

Benefits:

• Flexible schedule and hybrid work options that help you balance your time and work in a way that fits your life.

• A geographic mobility plan that gives you the chance to explore new opportunities and work from different SAMY locations around the world.

• Celebrate your birthday with a day off, and take time to enjoy December 24th and 31st as company holidays to relax, recharge, and enjoy what matters most.

• Global social and environmental activities that allow you to take part in initiatives that create a positive impact under the OWN THE IMPACT framework, connecting with colleagues from around the world and contributing to projects that make a difference.

• Soft Return lets you transition back to work at your own pace, celebrate new family members with a Welcome SAMY Baby gift, connect with fellow working parents, and get expert coaching for first-time parents.

• Mirror Club is our mentoring program designed to accelerate the careers of talented women by connecting them with experienced mentors.

• Global Referral Program that lets you refer clients, projects, or teammates, helping SAMY grow stronger while earning rewards for your contributions.