Summary of the Director of Growth Marketing - Performance job at Earnest

The Director of Growth Marketing - Performance will report to our VP of Performance Marketing.

As a Director of Growth Marketing - Performance, you will:

• Own Core Channel Performance: Start by evaluating current strategy, execution, and performance then set the plan to accelerate results (SEM, Paid Social, SEO/AEO).
• Aggressively Expand into New High-ROI Channels: Own the channel expansion strategy–prioritization, testing, and the call to scale (Programmatic, OTT, OOH, Streaming Audio, etc.). Build the measurement frameworks with the analytics/attribution team so each scale decision is backed by data.
• Build the paid channel strategy for Personal Loans: As the company shifts from single-product to multi-product lending in 2027. Set how budget, channel mix, and testing priorities shift as PL scales alongside new products.
• Transform how the team works into an AI-first marketing organization: identify which workflows AI can take over or accelerate, and drive adoption within the first 90 days.
• Develop Team Structure and Strategy: define the ideal mix of FTE, contract, agency and AI capacity to drive the most impact.
• Act as player-coach to a team of Growth Marketing Managers: Setting strategy and staying hands-on with campaign builds, testing, and analysis.

About You:

• Energized by the pace of change in paid marketing–always looking for the next way to win.
• Data drives everything you do–but you're not afraid to trust your intuition or run an experiment when data is incomplete or slow to arrive.
• You want to have a massive impact within the company and are energized by ambiguity rather than needing a fully defined playbook.
• Cross-functional leadership: you can develop a vision, get buy-in from stakeholders who don't report to you (product, data science, compliance, advanced analytics), and see it through to completion.
• Comfortable operating at both altitudes–setting long term strategy in one meeting and analyzing SEM performance in the next.
• A builder's mindset: energized by creating something from scratch, not just optimizing an existing machine.

Even Better:

• Experience in fintech, lending, or another regulated B2C category.
• Experience at a high-growth startup or growth-stage company.
• Strong SQL–you don’t have to wait for an analyst, you get your own answers and can coach your team to do the same.
• Piloted and scaled advanced measurement approaches (incrementality testing, geo holdouts, MMM, MTA).

Heads Up:

• You will be accountable for being on the cutting edge of new channels, and moving them into testing quickly.
• You will be building the data-driven machine–this is not a defined playbook or "operate an existing machine" type of role.
• This is a player/coach role with meaningful hands-on-keyboard time.
• The expectation is that AI will transform how the team operates and impact every critical workflow within the first 90 days.
• This role requires navigating a regulated environment–every new channel and personalization tactic needs to clear compliance before it ships, which will shape your pace and process.

Where:

• This role will be based in the US.

Compensation:

A little about our pay philosophy: We take pride in compensating our employees fairly and equitably. We are showcasing a range of your potential base salary based on the roles location. The successful candidate’s starting pay will also be determined based on job-related qualifications, internal compensation, candidate location and budget. This range may be modified in the future.

Salary Range: $186,000 - $232,000 USD. Employees are also eligible for an annual performance-based bonus and equity.

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