Email Marketing Manager Jobs in Pasadena, CA, US
Pasadena has one open email marketing manager role, at RealDefense.
The open role
- Email Marketing Manager: Pasadena, posted 30 August 2021.
What email marketing manager work involves
An Email Marketing Manager owns the end-to-end lifecycle of an organization's email channel, from strategy and audience segmentation through copywriting briefs, template production, deployment, and post-send analysis. Day-to-day work involves building and scheduling campaigns in an ESP or marketing automation platform, setting up automated nurture and trigger flows, A/B testing subject lines and content, maintaining list hygiene, and reporting on deliverability, open rates, click-through rates, and conversions. They collaborate closely with content, design, product, and CRM teams to ensure messaging is on-brand, personalized, and aligned with broader marketing goals.
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