Summary of the Email Marketing Specialist job at zoftify
zoftify is hiring a Email Marketing Specialist. Working arrangement: On-site.
About zoftify
Zoftify is a software design and development agency that builds travel technology solutions exclusively for the travel and hospitality industry. Its services include travel app development, booking systems, travel portals, CRM platforms, and UI/UX design for online travel agencies, tour operators, and hospitality businesses.
Email Marketing Specialist job description
We are an IT agency developing digital solutions for the travel industry. We are looking for an experienced email marketing specialist who can build a structured email communication system and improve the performance of our campaigns.
Responsibilities
- Create email sequences for leads (welcome, nurturing, re-engagement).
- Develop and send regular company email campaigns.
- Set up automations and integrations via Zapier.
- Work with Mailchimp: segmentation, templates, triggers, campaigns.
- Monitor analytics: open rates, CTR, conversions, A/B tests.
- Optimize email communication workflows for the travel audience.
Requirements
- 2+ years of experience in email marketing.
- Experience in the travel industry is a plus.
- Strong English skills (all communication and content in English).
- Proficiency in Mailchimp and setting up automations.
- Ability to create clear and engaging email sequences.
- Experience with Zapier integrations.
- Understanding of email analytics and performance metrics.
What we offer
- Flexible part-time format (approx. 20 hours per week).
- Work with international projects.
- Long-term collaboration.
- Opportunity to grow your workload and income if desired.
- Bi-weekly payments.
Apply now
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