Summary of the Email Marketing Specialist job at Teaching Strategies, LLC

Specific Roles & Responsibilities:

• Build, test, schedule, and launch email campaigns and programs in Adobe Marketo Engage. 
• Build and maintain Marketo programs, including email sends, engagement programs, nurture campaigns, smart campaigns, lists, and operational workflows. 
• Translate campaign briefs and business requirements into accurate and well-structured programs within Marketo. 
• Own campaign setup from build through deployment, ensuring all requirements are completed accurately and on schedule. 
• Perform thorough pre-launch QA, including audience criteria, suppression rules, links, tracking, personalization, dynamic content, tokens, campaign logic, scheduling, and other campaign configurations. 
• Test email rendering and functionality across devices and email clients and troubleshoot issues prior to deployment. 
• Apply audience management best practices to help ensure campaigns reach the intended recipients while maintaining appropriate exclusions and suppression criteria. 
• Implement approved creative assets and content within established email templates in Marketo, partnering with the Creative team on any design or creative needs. 
• Execute A/B tests and other campaign tests based on defined testing plans. 
• Monitor campaign execution and identify, troubleshoot, and resolve issues that could affect successful deployment or audience experience. 
• Support campaign reporting and measurement, including metrics such as delivery, opens, clicks, conversions, and unsubscribes. 
• Maintain clean, consistent, and scalable Marketo program structures, naming conventions, documentation, and operational processes. 
• Look beyond individual campaign results to identify patterns across audiences, campaign types, messaging, and stages of the customer journey. 
• Partner with marketing stakeholders to determine where email can help support broader campaign and performance goals. 
• Follow email marketing best practices related to deliverability, consent, list hygiene, segmentation, and subscriber experience. 
• Identify opportunities to strengthen QA processes, reduce errors, streamline campaign production, and improve overall marketing operations. 
• Collaborate effectively with cross-functional partners to manage campaign timelines, communicate status, surface risks, and ensure campaigns are ready for launch. 

• 2+ years of hands-on experience building and executing email marketing campaigns in Adobe Marketo Engage or a comparable marketing automation platform. 
• Demonstrated experience building emails, programs, smart campaigns, lists, audience segments, and campaign workflows. 
• Exceptional attention to detail and a strong commitment to accuracy and quality. 
• Experience performing comprehensive QA of email campaigns prior to deployment. 
• Strong organizational skills and the ability to follow established processes while managing multiple campaigns and competing deadlines. 
• Ability to independently troubleshoot campaign setup, logic, audience, and execution issues. 
• Working knowledge of email marketing best practices, including audience segmentation, personalization, deliverability, consent, and list management. 
• Experience working with marketing performance reports and dashboards; experience pulling and interpreting reports in Power BI is strongly preferred. 
• Strong understanding of email marketing metrics and the ability to analyze performance against established goals or KPIs. 
• Ability to translate marketing data into observations, insights, and actionable recommendations. 
• Strong project and time-management skills with the ability to consistently deliver against deadlines. 
• Strong written and verbal communication skills and the ability to collaborate effectively with cross-functional teams. 
• Self-motivated, dependable, and comfortable taking ownership of work from campaign setup through successful deployment. 
• Basic HTML/CSS knowledge for troubleshooting email builds is a plus. 
• Experience with CRM systems and CRM/marketing automation integrations is a plus. 
• Experience in the education industry, particularly early childhood education, is a plus.  
• Bachelor’s degree in marketing, communications, business, or a related field preferred, or equivalent relevant experience. 

• Competitive compensation package
• Employee Equity Appreciation Program
• Health and wellness insurance benefits
• 401k with employer match
• Flexible work environment 
• Unlimited paid time off (which includes paid holidays and Winter Break)
• Paid parental leave
• Tuition assistance, professional development, and opportunities for career growth
• Best in class technology equipment for every employee
• Penthouse suite in downtown DC seconds away from Washington Nationals Stadium and Audi Field