Summary of the Lifecycle & CRM Marketing Manager job at Study.com

About the Role

Study.com is seeking a hands-on, strategic Senior Manager to build and scale consumer lifecycle programs across email and SMS. This is a chance to set the strategy, and shape what it grows into. You’ll design genuinely intelligent systems — personalization that adapts to the individual and workflows that learn from behavior — backed by dedicated AI technical resources, a modern data stack, and a team that moves fast.

Lifecycle marketing is yours to shape — first hello to win-back. You'll set strategy and stay hands-on, backed by AI engineers, contractors, and tooling that turn one idea into ten shipped experiments. Alongside Growth, Product, Content, Creative, and Data Science. Based in our Mountain View, CA office; hybrid Mondays, Wednesdays, and Thursdays.

This role is based in our Mountain View, CA office and is hybrid in office Mondays, Wednesdays, and Thursdays.

What You’ll Do

• Own the end-to-end email and SMS lifecycle strategy, including segmentation, personalization, journey mapping, and continuous optimization.
• Develop AI-powered, behavior-driven customer journeys and automated workflows that improve acquisition, engagement, retention, and customer lifetime value.
• Partner with AI, Product, BI, and Engineering teams to build intelligent segmentation, event-based triggers, predictive analytics, and cross-channel campaigns.
• Lead A/B testing, cohort analysis, and KPI reporting to continuously optimize lifecycle marketing performance.
• Leverage AI tools and contractor resources to scale campaign execution while maintaining quality, speed, and efficiency.
• Present performance insights, forecasts, and strategic recommendations to leadership, aligning lifecycle initiatives with business goals.

What You’ll Bring To The Role

• Experience in lifecycle or retention marketing with a strong track record in email, or SMS.
• Expertise in behavioral segmentation, event-based triggers, funnel design, and journey automation for individual consumers — not just account-level workflows.
• A knack for messaging that connects emotionally — the motivations, anxieties, and aspirations behind enrollment and retention.

Nice To Have

• Prior work in edtech, consumer SaaS, or mission-driven technology companies
  
  

The salary range for this position is $130,000 - $160,000 per year. Pay is dependent upon factors including skills, work experience, business needs, and market demands.