Summary of the Senior Manager, Lifecycle & Email Marketing | The Points Guy job at Red Ventures

This role requires a hybrid schedule and will be based in our New York City office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.

We're looking for a Senior Manager of Lifecycle & Email Marketing to own the strategy and execution of the customer journeys that keep our audience engaged, grow subscriber value, and drive traffic and conversion to both current and future products. This is a lifecycle/retention role at its core, so we're just as interested in candidates coming from CRM, retention, product marketing, or loyalty/rewards program management as we are in dedicated email marketers. You'll partner closely with the Director to shape the team's roadmap, and act as a key decision-maker on segmentation, journey architecture, and testing strategy.

This is an ideal role for someone who thinks in customer journeys, not just campaigns — someone who gets energized by finding the right message, for the right segment, at the right moment in the lifecycle. Because we're speaking to a deeply engaged, points-and-miles-obsessed audience, this role also requires real subject-matter fluency in travel loyalty — you should be someone who lives and breathes points, miles, and travel rewards, and who genuinely enjoys helping people get more out of theirs.

For The Points Guy website click here. Curious how The Points Guy fits into Red Ventures? Click here.

What You’ll Do:

• Collaborate with the Director of Email on strategy, planning, and cross-functional communication as needed
• Design and manage always-on lifecycle journeys (welcome, onboarding, re-engagement, win-back, post-purchase, post-product engagement, points/loyalty program engagement, vertical-specific, etc.) tailored to distinct audience segments
• Build and refine audience segmentation strategy to personalize messaging based on behavior, engagement level, lifecycle stage, and product affinity
• Partner with content, design, product, and data/analytics teams to develop journeys that support both current product lines and upcoming launches
• Bring genuine points, miles, and travel loyalty expertise to shape messaging that our rewards-savvy audience trusts and finds genuinely useful
• Own performance reporting for lifecycle programs — open, click, conversion, unsubscribe, and revenue metrics — and translate insights into testing roadmaps
• Lead A/B and multivariate testing across subject lines, send times, content, and journey logic to continuously improve engagement and growth
• Stay current on email deliverability best practices, platform capabilities, and lifecycle marketing trends to keep our program competitive
• Help define and track north-star metrics for audience growth, engagement, and retention

What We’re Looking For:

• 5+ years of experience in marketing, lifecycle/CRM, product, data analytics, or loyalty/rewards program roles, with significant depth in lifecycle/CRM/email marketing
• Proven experience building and managing multi-touch, segmented email journeys at scale
• Deep familiarity with major loyalty programs — airlines, hotels, and credit cards — and how loyalty mechanics (tiers, points earning/redemption, elite status) translate into effective lifecycle messaging
• Strong passion for travel and the points/miles/loyalty world — you love maximizing redemptions, credit card perks, and benefits, and get energized helping our audience do the same
• Strong analytical skills — comfortable owning reporting and drawing insights from data, with hands-on skills in SQL, data visualization tools (e.g., Databricks, Looker, Tableau), and CDPs/data warehouses (e.g., Higtouch, Segment, mParticle, Snowflake) to pull and shape audience data beyond the ESP
• Statistical fluency for testing — you think in terms of significance, sample size, and test duration, and can translate results into a clear narrative that drives decisions, not just a report
• Rigorous about attribution — strong UTM discipline and a track record of tying marketing activity to downstream revenue
• Experience with major ESPs/marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud, HubSpot, or similar) — or comparable CRM/lifecycle systems experience and the ability to ramp quickly — with enough HTML/CSS fluency to troubleshoot rendering issues across email clients (Gmail, Outlook, Apple Mail) without waiting on a developer
• A track record of using segmentation and personalization to grow engagement and revenue
• A genuine passion for customer experience — you think about every email as part of the reader's relationship with our brand, not just a message to send
• Excellent collaboration skills — this role works cross-functionally with content, product, design, and data teams daily
• A builder's mindset: comfortable helping shape team direction while also staying hands-on with execution
• Based in or able to work from New York, NY

 Who You Are:

• You're the person your friends and family text when they need points-and-miles advice — you track your own balances, chase the best redemption for an upcoming trip, and have opinions on transfer partners and credit card bonus categories
• Comfortable working in a fast-paced environment where priorities can shift quickly; able to manage multiple priorities and deadlines simultaneously
• A self-starter who takes ownership, follows through, and consistently delivers high-quality work without requiring constant oversight
• Curious and enthusiastic about learning new loyalty programs, destinations, and travel strategies
• A sharp data mindset — you make decisions based on what the numbers say, not gut feel alone
• Excited by new tech, especially AI and automation that drive smarter marketing

 Why Join Us:

This is your chance to help shape the future of The Points Guy — how we deliver more value to the millions of readers and subscribers who trust us to help them travel further and smarter. You'll operate as a true strategic partner to the Director of Email, with real ownership over segmentation, journey design, and program growth — for an audience that shares your passion for getting the most out of every point, mile, and perk.

Compensation:

This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications.

• Total Cash Compensation Range: $112,500 - $130,000 per year

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

Who We Are:

Red Ventures is a global portfolio of high-growth companies — spanning several U.S. businesses, a joint venture in the health services industry, and strategic investments in Europe. Their businesses include The Points Guy, Lonely Planet, Bankrate, the Allconnect Platform, RV Home Client Growth, RV Growth & Transformation, Sage Home Loans Corporation, and more. Across the portfolio, Red Ventures businesses deliver seamless digital experiences for consumers, help Fortune 100 clients solve large-scale digital growth challenges, and create world-class experiences and opportunities for employees. Learn more at redventures.com and follow @RedVentures on LinkedIn and Instagram.

At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.

If you are based in California, we encourage you to read this important information for California residents linked here.

At Red Ventures, we believe in real human connection. That’s why we do not hire someone through text, social media, or email only. As part of the hiring process, you should expect live conversations with RV teammates before any offer is made. Also, keep an eye on the sender: we only use official @redventures.com email addresses at the portfolio level or business specific email addresses (e.g., @thepointsguy.com), not ones like “redventurescareer.com.” We will never ask candidates to send money, buy equipment, or share financial account info during your journey with us. You can always find our open roles on redventures.com— if you receive a message that seems suspicious, please use redventures.com to verify the opportunity.

For more, the U.S. Federal Trade Commission has published helpful articles to help individuals learn more about protecting themselves from recruiter scams. If you think you’ve been targeted, feel free to report it to your local authorities. Stay safe out there!

#TPG

#LI-AF1