Summary of the Email Marketing Executive job at Mountain Group

Key Responsibilities

• Bring the email strategy to life including supporting our testing and optimisation programme.
• Own the end-to-end email process, from campaign planning and product selection through to build, QA and deployment — making sure every campaign goes out on time and to the highest standard.
• Write engaging, on-brand email copy and brief the creative team with clear, inspiring campaign requirements.
• Use data to drive decisions, selecting products and content that will maximise customer engagement, revenue and profitability.
• Track, analyse and share performance, producing weekly and monthly reports using data from our ESP and reporting tools and turning results into actionable insights.
• Keep an eye on the competition, staying up to date with competitor emails, promotions and activity and sharing ideas and recommendations with the wider team.
• Support CRM analytics, getting stuck into ad hoc reporting and analysis to help us better understand our customers and improve performance.
• Spot opportunities to test, learn and improve, bringing fresh ideas to how we communicate with our customers.
• Collaborating with different teams across the business from our graphic designers to trade managers and sharing useful and relevant insights.

We would like to meet someone who is

• A degree in Marketing, Business, Communications or a relevant subject is preferred but not essential
• At least 1 year’s experience in email marketing, ideally within the retail sector
• Hands-on experience using an ESP to build, test and send email campaigns.
• A strong commercial mindset and a genuine interest in data, performance and driving revenue and profit.
• Exceptional attention to detail — you’ll be someone who spots the little things others might miss.
• Strong communication and copywriting skills, with the ability to create engaging customer-facing content.
• The ability to work to tight deadlines, stay calm under pressure and keep things moving.
• Experience using Google Analytics and Microsoft Excel is desirable.
• The ability to juggle multiple projects, prioritise effectively and keep organised in a fast-paced environment.
• A proactive, hands-on attitude — you’re a doer who’s not afraid to roll up your sleeves, get stuck in and make things happen.
• Most importantly, you’ll be curious, commercially minded and excited by the opportunity to make a difference.

Benefits

• Competitive salary and benefits package
• Hybrid working, 3 days in London based office & 2 working from home
• Holiday allowance
• 50% staff discount & 25% for family and friends
• Pension scheme