Summary of the Email Marketing Strategist job at lucyd

Are you looking for an opportunity to make an incredible impact in the world of socially conscious brands?


Lucyd Media is a social advertising agency, specializing in the compliant advertising for CBD, Cannabis, and other DTC wellness e-commerce brands. Our mission is reduce human suffering and maximize human potential by facilitating the distribution of Conscious Compounds™.
We are currently seeking a strong Email Marketing Strategist to lead the charge on our DTC retention initiatives. This is a chance to both pioneer and shape the future of our Email Marketing department.


Ready to elevate your career? We’re excited to hear from you.


What You Bring to the Table:

• A solid foundation of 3+ years in email marketing, preferably in an eCommerce setting.
• Proven skills in both the tactical and strategic management of large-scale email lists (100,000+ subscribers) using Klaviyo.
• A sharp eye for design and stellar copywriting skills to ensure every email is a brand ambassador. While you won’t need to own the design of the emails, you will need the eye and the skill to communicate what you want.
• Strong interpersonal communication skills (written and verbal) for collaborating with the internal team and meeting with clients.
• A strong command of Excel/Google Sheets for data analysis and campaign tracking.
• Exceptional organizational skills, adept at juggling multiple projects while maintaining top-notch productivity and prioritization.
• Excellent communication and interpersonal skills to manage client expectations and maintain strong relationships.
  
  

Success Roadmap:


In 30 Days, You’ll:

• Lay the groundwork for a successful email marketing launch, including refining services and systems, and establishing scalable tools for efficient processes.
• Assess the current state of email marketing across client accounts, proposing improvement strategies and implementation roadmaps.
• Partner with operations to identify and recruit key team members, planning for healthy growth.
  
  

In 60 Days, You’ll:

• Successfully onboard existing advertising clients into our email service, implementing strategies to boost engagement and repeat business.
• Identify and seize opportunities for additional services, continuously refining tools and processes based on feedback and latest industry practices.
• Advance the hiring process for additional team members as needed.
  
  

In 90 Days, You’ll:

• Deliver tangible growth in key metrics for clients enrolled in email services, such as client engagement, open rates, CTR, and overall ROI for email campaigns.
• Forge strong, service-oriented client relationships, marked by clear communication and deep understanding of client needs.
• Collaborate with other departments to align strategies and goals.
• Partner with operations to begin implementing a long-term vision for the email department.
  
  

By Your One-Year Anniversary:

• Be a recognized leader within the department, known for significant growth in key metrics and overall departmental success.
• Lead initiatives that result in the expansion of the department’s capabilities, services, or client base.
• Contribute significantly to the team’s success through mentorship, knowledge sharing, and collaboration.
  
  

Apply now to become an integral part of our mission to connect socially conscious brands with their audiences in meaningful ways.