Summary of the Email Marketing Specialist job at American Marketing Association

The American Marketing Association is looking for an Email Marketing Specialist! 

Who We Are 

About the American Marketing Association (AMA)

As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals, including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future-forward practices, while our professional development and PCM® professional certification advance knowledge. With 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers. The association's philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good. 

AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org. 

What to know about this role

• We are a fully remote organization with team members in over 20 states within the US. Work from the comfort of your home, a local coffee shop, or wherever in the U.S. brings you joy! However, please note that you MUST live in one of the following states to be considered for this role:
• Alabama, Colorado, District of Columbia, Florida, Georgia, Illinois, Indiana, Louisiana, Massachusetts, Michigan, Minnesota, North Carolina, New Jersey, New York, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Virginia, Washington, or Wisconsin! 
• We are unable to consider candidates who require an H1-B sponsorship at this time.
• The salary range for this position is: $60,000 to $65,000 based upon experience.

Please note, we ask that if you are interested in this role, please apply to be considered. Only candidates who apply and move through our established process will be considered for this role. Please do not reach out to AMA team members directly about this role. 

The impact of this role

Email Marketing is a vital method that our members and stakeholders interface with. All of our events, programming, learning opportunities, membership benefits, and more move through this channel. The Email Marketing Specialist is the primary owner of AMA’s email marketing channel, responsible for day-to-day execution, calendar management, and performance reporting across a high-volume email program. Reporting to the Senior Growth Marketing Manager, this role offers full visibility into a well-established email program with infrastructure already in place. It is ideal for a detail-oriented, technically proficient marketer who thrives on managing competing priorities in a high-volume, multi-stakeholder environment.

What you’ll be doing 

Campaign Execution

• Build, test, and deploy a high volume of email campaigns across program types, including promotional, informational, sponsored, fulfillment, transactional, and lifecycle.
• Manage the email marketing calendar, ensuring campaigns are scheduled, coordinated across teams, and delivered on time.
• Apply audience segmentation and list logic to ensure the right contacts receive the right communications.
• Maintain meticulous attention to detail across all sends, including copy, links, audience selection, send time, and formatting.

HubSpot and Marketing Automation

• Execute and maintain email campaigns and workflows within AMA’s HubSpot Marketing Hub.
• Work within existing automation infrastructure, including nurture workflows, triggered communications, and lifecycle programs.
• Support list management, contact segmentation, and subscription type maintenance in HubSpot.

Reporting and Performance Monitoring

• Pull and maintain regular email performance reports covering open rate, click rate, deliverability, conversion rate, and list health.
• Monitor campaign performance and proactively flag issues, anomalies, or opportunities to the Senior Growth Marketing Manager.
• Support A/B testing execution and document results to inform ongoing optimization.
• Maintain documentation of email processes, campaign history, and program changes to ensure continuity.

Copywriting and Brand Voice

• Edit email copy across campaign types, maintaining AMA’s brand voice and messaging standards.
• Apply brand voice guidelines consistently across all email communications.
• Collaborate with internal stakeholder teams to review and refine email copy submissions.
• Serve as the primary email point of contact for cross-functional teams, coordinating email requests, managing communication calendars, and ensuring timely execution across all stakeholder sends.

What you bring to the table

• Experience working in a remote-first environment.
• More than two years of experience in HubSpot (Marketing Hub) 
• More than two years of experience working cross-functionally in Asana
• Familiarity with campaign and segmentation management, and basic workflow execution.
• Meticulous attention to detail with a strong track record of error-free, high-volume email building, testing, and execution. During a busy season, this may look like five or more emails per day.

What you may also have

• Agency experience a plus
• Copywriting experience preferred.
• Examples of work to share 

What to expect from the interview process

• Recruiter and Hiring Manager resume review (AMA does not use AI to screen candidates at any point in our process)
• One-way video interview on Spark Hire (We promise this isn’t scary! Our questions are well thought out, and we wanted your answers to be as well. So you have unlimited think time for each of the five {# of Questions} questions we ask!) that will take 15-20  minutes.
• 30-minute phone interview with a member of AMA’s People and Culture team 
• Virtual Interview with the hiring manager and key stakeholders you’ll be working closely with

What we offer

• An inclusive work environment with monthly team events.
• Rewards and Recognition program through Bucketlist. See more about this here!
• Free AMA membership and free access to the following professional development opportunities:
• A variety of AMA professional development content
• AMA’s Professional Certified Marketer - Marketing Manager certification exam 
• Remote work-life balance with:
• Flex Fridays (no internal meetings scheduled after 12 pm on Fridays)
• Unlimited sick leave
• 4 weeks of parental bonding/caregiver  leave
• Paid vacation time
• 13 paid holidays
• 6 days of paid volunteer time off per year
• Comprehensive benefit package that includes:
• Your choice of two medical plans with United Healthcare
• Your choice of two dental plans with Guardian 
• Vision plan with Guardian
• 403(b) retirement plan with an employer match and immediate vesting 
• Fully paid life insurance at twice your base annual salary
• Fully paid short-term and long-term disability

The American Marketing Association is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, reproductive health decisions, family responsibilities, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. AMA is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.

EEO

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