Editorial Strategist Jobs
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What does a Editorial Strategist do?
An Editorial Strategist defines and maintains the editorial vision for an organisation's content output. They research audience needs, map content to business objectives, and build the frameworks, voice guidelines, content calendars, taxonomy structures, and governance models, that keep all content consistent and purposeful. Day-to-day they audit existing content, identify gaps, brief writers and editors, and use performance data to refine what gets made and how it gets distributed.
Key responsibilities
- Define and document editorial strategy, voice, and tone guidelines
- Conduct content audits to identify gaps, redundancies, and optimisation opportunities
- Build and manage editorial calendars aligned to campaign and business priorities
- Commission, brief, and quality-check content from writers, editors, and subject-matter experts
- Analyse content performance data to inform ongoing strategy decisions
- Collaborate with SEO, product, and marketing teams to align editorial output with broader goals
Skills & tools
Education & background
Bachelor's degree in journalism, communications, English, or a related field; strong portfolio often weighted equally to formal qualifications
Career path
Progresses from Editor or Content Strategist; can advance to Head of Content, Editorial Director, or VP of Content
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