Summary of the Audience and Content Editor job at Reach plc

Company Description

We are looking for an experienced Audience and Content Editor to help us maximise reach and engagement across our Scottish titles including the Daily Record, Edinburgh Live, Glasgow Live and Scottish Daily Express. You will play a key role in the delivery of audience growth and subscription opportunities as part of a dynamic team.

About us

Hello, we’re Reach. Every day, our trusted news, stories and content connect with millions of people where they live - whether that’s on their social feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day.

We're home to more than 120 trusted brands - from household names like the Mirror, Express, Daily Star and Daily Record, to local titles like MyLondon, BelfastLive, and the Manchester Evening News, and brands making a splash in the US like the Irish Star.

It's our ability to understand people and the things that matter to them that makes us the UK and Ireland's largest commercial news publisher. We reach 70% of the UK's online population and speak to over 100 million social followers around the world. And we’re just getting started…

Your story, with Reach

As a modern media organisation, we're much more than just news. And it takes a wide range of people and skills to serve diverse audiences, customers and communities like we do.

We know everyone has their own story to tell, so we’ve built an environment where every background is respected and every day is a day to explore.

We’ll help you build a career that works with your life, while giving you the space to create and grow.

Job Description

This is a hybrid role working from our Glasgow hub, we are therefore open to candidates based in around Glasgow who are able to travel into the office regularly.  You will be working 5 days over a 7-day rota (including earlies, lates, weekends and Bank Holidays).    

What will the role involve? 

• Curating the website homepage and key section fronts, and producing optimised daily newsletters.
• Generating ideas that drive subscriber growth, retention, and premium content performance.
• Planning, publishing, and distributing content across social media and additional platforms to maximize audience reach.
• Identifying and developing advanced content opportunities, including polls, graphics, video, and other audience engagement initiatives.
• Monitoring editorial KPIs and leveraging audience data and trends to inform content decisions, improve performance, and drive growth against targets.
• Working closely with reporters and editors to ensure stories reach the right audiences at the optimal time.
• Combining editorial judgment with audience expertise to ensure journalism performs effectively across all consumption channels.
• Ensuring every piece of content is legally sound and strictly adheres to IPSO standards at all times.

Qualifications

Who are we looking for:

• Excellent editorial judgement combined with a strong knowledge of Scottish, UK, and world news.
• Detailed understanding of the titles’ missions, their target audiences, and their specific needs.
• Proven digital publishing track record, delivering accurate stories using video, words, and pictures, alongside a deep understanding of social media platforms.
• Ability to use core editorial KPIs, such as pageviews and revenue, to guide and optimise storytelling.
• Deep knowledge of media law and strict adherence to IPSO rules.
• Holds an NCTJ or equivalent professional journalism qualification.
• Excellent interpersonal skills with a collegiate approach to working alongside junior and senior colleagues across the newsroom.
• Methodical problem-solver and decision-maker capable of working under pressure.

Additional Information

How we'll look after you

We take good care of our people - and that means more than just a pay packet. Whatever your role, you'll get a range of benefits, including:

• 25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to.
• An extra day's paid leave each year to volunteer for a cause close to your community or your heart.
• Big moment day - an extra day’s paid leave for a moment that matters to you - like getting married, moving house or welcoming a new addition to the family (human or furry!)
• Help saving for your retirement - we'll match your company pension contributions up to 6% and you can contribute through salary sacrifice.
• Supportive and progressive people policies - we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression. We believe you shouldn’t have to wait to join us to know what to expect from us, which is why we share this overview of the policies we have in place to support families and carers. If there's something you want to understand more about, just ask - it won’t make a difference to your application.
• A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctor's appointments.
• Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice.
• Wellbeing support - including a 24/7 assistance programme for you and your family.
• Access to lots of discounts - including 15% off with Reach's very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products.
• Interest-free loans - including for season tickets and technology.

If you’re excited about this role but don’t tick every single box, please don’t let that stop you from applying.

We know that everyone has their own story to tell, and we value potential, passion and the perspectives that different backgrounds bring to our work.

Diverse perspectives strengthen our teams and help us better serve our audiences, which is why we’re dedicated to fostering an inclusive workplace where everyone feels welcome and supported. As an equal opportunities employer, we encourage applications from people of all backgrounds and experiences.

We are committed to a recruitment process that is fair and welcoming to all, without discrimination on the basis of age, disability, gender identity, ethnicity, religion or belief, sexual orientation, or any other protected characteristic.