Summary of the Affiliate, Influencer & Creator Manager job at Truly Free

JOB DESCRIPTION

Affiliate, Influencer & Creator Manager

LEVEL: Manager   |   REPORTS TO: Director of Marketing   |   LOCATION: Remote (U.S.)   |   TYPE: Full-Time

OVERVIEW

The Role

Truly Free Home is looking for an Affiliate, Influencer & Creator Manager to build and run the strategy behind our creator ecosystem. This role owns the relationships with our top-tier affiliates, influencers, and creators end-to-end — from discovery and negotiation through content, whitelisting, and renewal — and turns those partnerships into a repeatable, measurable growth channel.

CHARTER

Own the creator growth engine: recruit and retain the right partners, get whitelisting right, and turn creator content into predictable, efficient revenue.

  Creator Strategy    Whitelisting    Top-Tier Relationships    Performance 

RESPONSIBILITIES

What You'll Do

• Own and evolve the affiliate, influencer, and creator marketing strategy in line with brand and revenue goals.
• Manage the full lifecycle of top-tier affiliates, influencer, and creator partnerships — discovery, outreach, negotiation, onboarding, activation, and renewal.
• Serve as the primary relationship owner for top-tier creators, ensuring clear communication, timely payment, and mutual growth.
• Lead whitelisting strategy — securing and managing partnership/branded-content ad permissions (e.g., Meta Partnership Ads, TikTok Spark Ads) and creator ad-account access.
• Partner with the paid social/media buying team to identify top-performing organic creator content to whitelist and scale as paid media.
• Negotiate contracts, commission structures, usage rights, and exclusivity terms with affiliates, influencers, and creators.
• Track and report on program performance — CAC, ROAS, EMV, conversion rate, and downstream retention impact — and use the data to steer strategy.
• Manage affiliate tracking platforms and networks, keeping partner rosters, commissions, and reporting current.
• Design and refine tiering and incentive structures that reward and retain top performers.
• Collaborate with content, creative, and brand teams to keep creator output aligned with brand voice and compliant with guidelines.
• Stay current on platform policy and disclosure requirements (FTC guidelines, platform whitelisting terms) and ensure the program stays compliant.
• Continuously identify and onboard new creator partners to diversify and grow the pipeline.

WHAT SUCCESS LOOKS LIKE

Impact

Revenue Growth

Affiliate/creator-driven revenue grows quarter over quarter.

Efficient Acquisition

Whitelisted creator content lowers          blended CAC and lifts ROAS.

Partner Retention

Top-tier affiliates, influencers, and creators renew and expand.

QUALIFICATIONS

What You Bring

REQUIRED

•   3+ years in affiliate, influencer, or creator marketing, ideally within DTC or e-commerce.

•   Working knowledge of whitelisting / branded-content ad strategy (Meta Partnership Ads, TikTok Spark Ads, or equivalent).

•   Track record negotiating contracts and managing relationships with top-tier talent.

•   Comfort with affiliate platforms, tracking tools, and performance reporting.

•   Strong relationship management, negotiation, and communication skills.

PREFERRED

•   Experience in subscription or DTC consumer products.

•   Familiarity with affiliate network platforms (e.g., Impact, Levanta, ShareASale).

•   Experience working cross-functionally with paid social or media buying teams.

•   An existing network of creator and talent relationships.

EXTRA POINTS

Top Partner Track

• Marquee Partnerships or Sponsorships
• CoBranded Deals
• Whitelisting
• Flagship Creators/Athletes/Personalities

ORG CONTEXT

Where This Role Sits

Reports To

Director of Marketing

This Role

Affiliate, Influencer & Creator Manager

Adjacent

Paid Social / Media Buying, Content & Creative, Brand

Supports

Growth & Revenue targets, Customer Acquisition Cost, Retention