Summary of the Content Creator (Copy Writer) job at Thera

✍️ Content Creator (Copy Writer), Thera (NYC preferred, US-only)

Thera is building the financial OS for modern SMBs. Payroll, payments, treasury, spend, accounting, and docs in one system that actually works end-to-end.

We're looking for our first dedicated Content Creator (Copy Writer) to own how Thera sounds everywhere a customer meets us the site, the emails, the launches, the product itself.

This is a writing role, not a strategy role. You'll ship copy every week, get direct edits from the founder, and see your work go live in days, not quarters.

📍 NYC preferred, in-person. US-only. 💰 $70,000–$90,000 📈 0–3 years experience. New grads with a strong portfolio welcome.

Why this role exists

We have:

• a product customers use and refer

• a roadmap shipping faster than we can describe it

• categories of copy nobody currently owns

• an audience that should be bigger than it is

What you'll own

• Voice and messaging across the entire funnel - site, email, product, sales, social, etc.

• Website and landing pages, including the comparison pages that win migrations from Deel, Gusto, and Rippling

• Launch copy for new products and features

• Ghostwriting for founders and execs, in their voice, not yours

What you'll write

• Copy for the website

• Announcement copy for what we ship next

• Blog posts and country guides that pull in founders searching for real answers

• Sales collateral, one-pagers, and partner-facing material

• Social posts that sound like a person, not a brand account

• Occasional video scripts and hooks

• Threads and carousels people save and send to their cofounder

Your first 90 days

30 days

• Learn the product cold - get inside the workflows, read support tickets, sit in on customer calls

• Audit every page and email and tell us what's weakest

• Ship a rewrite of one high-traffic page

• Build social media post's in Thera's voice during your first week

60 days

• Own the copy on a product launch end to end

• Publish your first customer story and first SEO piece

• Draft the voice and style guide

• Get one repeatable short-form format off the ground - scripted, shot, shipped

90 days

• Anything customer-facing runs through you by default

• Measurable lift on the pages and sequences you've rewritten

• A content cadence that holds without anyone chasing it

• An audience growing without paid spend behind it

About you

• You write clearly. You cut adjectives, kill throat-clearing intros, prefer a number to a claim. Wildly concise.

• Your portfolio is better than your résumé. Published work, spec pieces, a newsletter, a well-argued post - show us range.

• You get curious about unglamorous things. Multi-state tax filings and FX spreads will be your subject matter.

• You revise without ego. Radical candor cuts both ways here.

• You're fast. Several pieces a week, not one polished essay a month.

• You self-direct. Nobody is handing you a fully briefed assignment every morning.

• You've built something in public - an account, a newsletter, a channel - and can tell us what it did

• You know why one post lands and the next one dies, and you're honest about the ones that died

Nice to have

• B2B SaaS, fintech, or HR-tech experience

• You've changed your writing because of what a funnel or search console told you

• A real point of view on where AI helps writing and where it flattens it

• Basic video editing - CapCut, Descript, Premiere, whatever gets it out the door

• You've written in someone else's voice and nobody could see the seam

• Comfortable close to camera, whether or not you're in front of it

Not a fit if

• You want to manage a content team instead of writing

• You need a full brief before you can start

• You think fintech copy has to be long

• You want to write one thing a month and polish it forever

• You think social is beneath the craft

Why Thera

• You define the voice of a company at the point where it's still up for grabs

• You work directly with the executives

• You'll see what you wrote change the numbers within the week

• You build an audience with a real product behind it, not a content farm

Backed by YC, 10X Founders, Zillionize, and Amino Capital. More: https://www.getthera.com/principles