Summary of the French Market Copywriter & Content Localization Specialist job at Reolink

Role purpose

Develop French marketing content that feels native to the French market and supports brand, product, DTC, Amazon, retail, PR, KOL, B2B, affiliate, social, and YouTube activity.

This is not a translation role. The copywriter should understand the marketing objective behind each asset and adapt the message, tone, structure, and visual direction for French customers. There will also be some easy translation tasks

Key responsibilities

• Write and adapt French copy for:
  • Product pages and landing pages
  • Amazon listings and A+ content
  • Campaigns, promotions, and product launches
  • Social media posts, captions, scripts, and Shorts
  • YouTube titles, descriptions, hooks, and subtitles
  • KOL briefs and sponsored-content guidance
  • Press releases, affiliate materials, and retail assets
  • B2B, installer, and PoE system communications
• Localize global campaigns while protecting the commercial objective and brand positioning.
• Recommend better French angles, headlines, offers, proof points, and calls to action.
• Research how well-known French technology, consumer-electronics, retail, and home-security brands communicate.
• Understand French advertising conventions, humour, formality, trust signals, and customer objections.
• Review images and visual layouts for French relevance, including:
  • Product framing
  • People and lifestyles
  • Text hierarchy
  • Colour and design conventions
  • Retail and digital advertising composition
• Work with KOL, PR, social, creative, e-commerce, and product-marketing teams.
• Brief designers, video editors, agencies, and freelancers when the visual execution needs localization.
• Review final assets for linguistic accuracy, cultural fit, commercial clarity, and visual consistency.
• Build and maintain a French marketing language guide and approved terminology list.

Required profile

• Native-level French writing ability.
• Professional experience in marketing copywriting, content marketing, advertising, e-commerce, or brand communications.
• Strong understanding of French consumer brands and local advertising culture.
• Ability to write for both consumer and B2B audiences.
• Good understanding of digital marketing, social media, YouTube, KOL content, and e-commerce.
• Strong visual literacy and the ability to critique images, layouts, thumbnails, and video concepts.
• Comfortable adapting tone across premium, technical, practical, and promotional communication.
• Strong English reading ability for global briefs and product information.
• Experience with consumer technology, smart-home, security, electronics, retail, or related categories is preferred.