Summary of the Italian Market Copywriter & Content Localization Specialist job at Reolink

Role purpose

Develop Italian marketing content that feels natural, persuasive, and commercially effective for the Italian market across DTC, Amazon, retail, PR, KOL, B2B, affiliate, social, and YouTube activity.

This is not a literal translation role. The copywriter should understand Italian customer behaviour, local communication styles, and the marketing purpose of every asset.

Key responsibilities

• Write and adapt Italian copy for:
  • Product pages and landing pages
  • Amazon listings and A+ content
  • Product launches, sales campaigns, and seasonal promotions
  • Social posts, captions, scripts, and Shorts
  • YouTube titles, descriptions, hooks, subtitles, and community posts
  • KOL briefs and creator-content guidance
  • PR releases, newsletters, affiliate assets, and retail materials
  • B2B, installer, and PoE system communications
• Adapt global messaging into strong Italian campaign concepts, not word-for-word translations.
• Recommend local headlines, hooks, product benefits, proof points, offers, and calls to action.
• Research how leading Italian technology, electronics, retail, home, and security brands communicate.
• Understand Italian expectations around trust, value, design, family, home protection, and technical credibility.
• Review the visual suitability of local assets, including:
  • Lifestyle imagery
  • Product demonstrations
  • Text placement
  • Thumbnail concepts
  • Retail and digital advertising design
• Work closely with the KOL team, to improve creator briefs and content quality.
• Extra skill: Support the Italian YouTube channel with content planning, titles, descriptions, scripts, playlists, and community posts.
• Brief designers, video editors, agencies, and freelancers on Italian market requirements.
• Review all final Italian assets for language quality, cultural fit, commercial clarity, and brand consistency.
• Build and maintain an Italian marketing language guide and approved terminology list.

Required profile

• Native-level Italian writing ability.
• Professional experience in marketing copywriting, advertising, e-commerce, content, or brand communications.
• Strong knowledge of Italian consumer brands and local advertising conventions.
• Ability to write for consumer, B2B, installer, and technical audiences.
• Good understanding of social media, YouTube, KOL marketing, affiliate content, and e-commerce.
• Strong visual understanding of advertising, product photography, layouts, thumbnails, and video storytelling.
• Comfortable writing in different tones, from technical and trustworthy to emotional and promotional.
• Strong English reading ability for global briefs and product information.
• Experience with consumer electronics, smart-home, security, technology, retail, or related industries is preferred.