Summary of the BMF - Senior Copywriter job at Enero

Company Description

BMF Advertising is part of the Enero Group. As a Group, we proudly acknowledge the traditional custodians of the land on which we operate, the Gadigal People of the Eora Nation. Our Innovate, Level 2, RAP endorsement aims to nurture, develop, encourage, and include Aboriginal and Torres Strait Islander talent, partners, and advisors both in our own agency, and across the broader industry. As such, we encourage peoples of all backgrounds to apply.

We’re in the memory business. It’s what sets BMF apart and drives us to create long-lasting ideas. This is what builds trustworthy brands and has made us the most effective creative agency in Australia. Our team of 130+ thinkers, doers and makers shape not only culture, but what people remember of it worldwide.

Job Description

The Senior copywriter is responsible for crafting clear, compelling, and persuasive written content across a range of marketing channels, including advertising campaigns, social media, websites, and promotional materials. You will work closely with art directors, designers, and account teams to translate client objectives and brand messaging into creative concepts and copy that resonate with target audiences.

The role involves understanding the client’s brand voice, audience insights, and campaign goals, while generating ideas, editing content for clarity and impact, and ensuring consistency across all communications. You will also collaborate in brainstorming sessions, contribute to pitch materials, and adapt messaging to suit different formats, ultimately driving engagement, brand awareness, and measurable results for our clients.

• High level conceptual thinking and idea generation
• Knowledge of the client’s brands and overall strategy
• Writing clear, persuasive and original copy
• Working on several campaigns at once, under pressure and to tight deadlines
• Advise 'would be' creatives and reviewing portfolios
• All work should be completed to the highest creative standard that budget and time allows
• Amending and revising campaigns according to feedback from the creative director or clients
• Attend client meetings for developing creative strategy
• Present creative ideas to clients. Overseeing the execution and following through production of various marketing concepts, ensuring BMF standards are kept at all stages of the process
• Working in partnership with members of account management and production to successfully deliver the best creative outcome
• Discussing ideas and progress with the Creative Director or Executive Creative Director
• Liaise with third party suppliers

Qualifications

• Strong writing, editing, and proofreading skills.
• Understanding of marketing, branding, and advertising principles.
• Familiarity with digital and social media platforms and their content requirements.
• Knowledge of SEO, content strategy, and basic UX writing principles is a plus.
• Previous copywriting experience in an advertising, creative, or marketing agency.
• Portfolio demonstrating versatility across campaigns, digital, print, and social media.
• Experience collaborating with creative teams (designers, art directors) and account managers.
• Ability to craft compelling narratives aligned with brand voice and client objectives.
• Experience in brainstorming, concept development, and pitch support.
• Understanding of consumer insights and how to translate them into persuasive messaging.
• Experience meeting tight deadlines and managing multiple projects simultaneously.

Additional Information

We’re in the memory business. It’s what sets BMF apart and drives us to create long-lasting ideas. This is what builds trustworthy brands and has made us the most effective creative agency in Australia. Our team of 130+ thinkers, doers and makers shape not only culture, but what people remember of it worldwide.

We have the unique advantage of being part of a boutique Australian network with global offices we can align with, but one where everyone has a voice, and every client is heard. That’s why we’re home to long ideas and long relationships. And together, we build businesses that last.

BMF is an equal opportunity employer. We encourage applications from people of all backgrounds, including Aboriginal and Torres Strait Islander peoples, people with disabilities, culturally and linguistically diverse communities, and LGBTQIA+ individuals.

This role is located in Melbourne to support the BMF Melbourne Office and Asahi Client

About Us

We’re in the memory business. It’s what sets BMF apart and drives us to create long-lasting ideas. This is what builds trustworthy brands and has made us the most effective creative agency in Australia. Our team of 130+ thinkers, doers and makers shape not only culture, but what people remember of it worldwide.

We have the unique advantage of being part of a boutique Australian network with global offices we can align with, but one where everyone has a voice, and every client is heard. That’s why we’re home to long ideas and long relationships. And together, we build businesses that last.

BMF is an equal opportunity employer. We encourage applications from people of all backgrounds, including Aboriginal and Torres Strait Islander peoples, people with disabilities, culturally and linguistically diverse communities, and LGBTQIA+ individuals.