Summary of the Lead Content Strategist job at cprime

Cprime is an AI-first, human-centered partner, combining strategic consulting with industry-leading platforms to drive innovation, enhance efficiency, and shift enterprise toward AI native thinking.  Founded in 2003 and headquartered in the US, our clients span the globe and include more than 300 of the Fortune 500 companies.  We bring deep expertise across Atlassian, IBM Apptio, ServiceNow, cloud, data, and enterprise agility to enable intelligent enterprises where people and AI orchestrate as one. 

Work Schedule: This role primarily operates during India business hours and requires regular collaboration with global stakeholders, particularly US-based Marketing, Product, Sales, and Executive Leadership teams. Flexibility to work across US time zones, as business needs require, is essential. 

We are seeking a highly experienced Lead Content Strategist to lead and scale our global content strategy from India. This is a senior Individual Contributor role that combines strategic thinking with hands-on content creation to support brand awareness, demand generation, and pipeline growth across global markets.

 

Working closely with US-based Marketing, Product, Sales, and Executive Leadership teams, you will develop compelling thought leadership, executive communications, long-form content, and social media campaigns that position the organization as a trusted industry leader. This role requires exceptional storytelling, business acumen, and the ability to translate complex technology topics into engaging narratives for enterprise audiences.

Content Strategy & Execution

• Translate global marketing priorities into a structured, execution-ready content strategy and editorial calendar.
• Develop high-quality content, including: Thought leadership articles, Whitepapers and eBooks, Case studies and customer success stories, Blog articles and website content.
• Develop compelling messaging aligned to enterprise buyer personas, including CIOs, CTOs, business leaders, and digital transformation executives.
• Ensure content supports brand positioning, demand generation, and business growth objectives.

Social Media Strategy & Executive Thought Leadership

• Develop and execute the organization's organic social media content strategy, with a primary focus on LinkedIn.
• Create engaging executive thought leadership, company page content, and campaign-specific social assets.
• Repurpose long-form content into platform-native formats, including short-form posts, carousels, and content snippets.
• Partner with Demand Generation teams to amplify campaigns across digital channels.
• Monitor engagement, analyze performance, and continuously optimize content based on insights.

Content Production & Editorial Excellence

• Own the end-to-end content development lifecycle as a hands-on contributor.
• Research, write, edit, and refine high-quality content across multiple formats.
• Develop content briefs and manage production timelines with internal stakeholders and external vendors, as needed.
• Establish editorial standards and ensure consistency in messaging, quality, and brand voice across all content.

Stakeholder Collaboration

• Partner closely with Growth Marketing, Partner Marketing, Product Marketing, Sales, Demand Generation, and Executive Leadership teams.
• Translate technical and business concepts into compelling customer-focused narratives.
• Influence cross-functional stakeholders to align messaging, campaign priorities, and content strategy.

Brand Voice & Quality Assurance

• Maintain consistency in brand voice, tone, messaging, and editorial quality.
• Continuously refine content based on market trends, customer insights, and leadership feedback.

Performance & Optimization

• Partner with SEO and Digital Marketing teams to optimize content for organic visibility, engagement, and lead generation.
• Measure content performance using defined KPIs and leverage insights to continuously improve content effectiveness.