Summary of the Job ID #32040: Marketing and Content Strategy Advisor job at cityofhamilton

Contribute to the City of Hamilton, one of Canada’s largest cities - home to a diverse and strong economy, an active and inclusive community, a robust cultural and dining scene, hundreds of kilometers of hiking trails and natural beauty just minutes from the downtown core, and so much more. Join our diverse team of talented and ambitious staff who embody our values of sensational service, courageous change, steadfast integrity, collective ownership and being engaged empowered employees. Help us achieve our vision of being the best place to raise a child and age successfully. #BeTheReason

• Job ID #32040: Marketing and Content Strategy Advisor
  
• Union: Non-Union
• Job Description ID #: 7888
• Close date: Interested applicants please submit your application online at www.hamilton.ca/city-council/jobs-city
  by 9:00a.m. on July 2, 2026
• Duration: 24 months
• Vacancy type: New Position
• Internal applicants should apply with your work e-mail address. External applicants are considered only after the internal posting process has been completed. Only applicants chosen for an interview will be contacted.
  

SUMMARY:

Reporting to the Manager, Marketing & Channel Strategy, the Marketing & Content Strategy Advisor is responsible for translating City-wide marketing strategy and enterprise priorities into actionable, integrated campaigns. This role ensures that brand, content, creative, media, and channel initiatives are credible, inclusive, data-informed, and aligned with both user needs and organizational goals, and are executed cohesively across all platforms.

The Advisor plays a critical role in shaping experiences, working closely with Senior Communications Advisors to ensure that strategic campaigns and operational communications are aligned, messaging is consistent, brand-compliant, and supports both organizational priorities and service delivery.

Acting as the strategic bridge between enterprise marketing priorities and the Communications team, the Advisor also supervises the day-to-day operations of the supporting marketing team, providing guidance, coaching, and performance oversight to ensure campaigns are delivered consistently, on time, and to a high standard of quality.

GENERAL DUTIES

Marketing Strategy & Campaign Leadership

• Lead the development of enterprise marketing strategies that elevate major campaigns, corporate initiatives, and organizational priorities.
• Translate corporate objectives into audience-led, insight-driven marketing approaches rooted in research, data, and behavioural understanding.
• Drive marketing content strategy by transforming Communications’ message direction into creative narratives, formats, and channel plans that define how and where messages are delivered.
• Ensure marketing efforts are integrated across paid, owned, and earned channels.
• Provide strategic advisory to Communications Teams on content plans, campaign messaging, and audience engagement techniques.

Team Supervision & Operational Management

• Provide day-to-day guidance, coaching, and performance management for the marketing team, including goal setting, workload planning, and professional development.
• Monitor campaign execution to ensure timely delivery, quality standards, and brand consistency.
• Serve as the operational link between strategic direction and campaign execution.

Performance & Continuous Improvement

• Provide strategic recommendations on channel mix, targeting, content formats, and engagement strategies.
• Oversee campaign measurement and reporting, using insights to inform ongoing improvements.
• Identify opportunities to optimize workflows, processes, and resources across the marketing team.
• Ensure adherence to corporate, accessibility, and brand standards in all initiatives.
• Reviews analytics, dashboards, and performance reports.
• Ensures insights are translated into strategic recommendations.
• Guides optimization decisions across creative, content, and channels.
• Work in accordance with the provisions of applicable Health and Safety legislation and all City of Hamilton corporate and departmental policies and procedures related to Occupational Health and Safety.
• Hours of work to primarily be during the day, with an expectation of evening and weekends where required
• Perform other duties as assigned which are directly related to the responsibilities of this position.

QUALIFICATIONS

1. Previous related work experience normally acquired through the completion of a university degree in Marketing, Digital Marketing, Business Administration, Communications or a combination of equivalent education and related work experience.
   
2. Progressive work experience/knowledge in the areas of marketing research, marketing strategy, communication planning, communication technology and managing external vendors/consultants.
   
3. Demonstrated experience leading, coaching, and developing multi-disciplinary teams in fast-paced, high-visibility environments.
   
4. Ability to translate enterprise priorities into actionable objectives and measurable performance outcomes.
   
5. Skilled at aligning operational communications with strategic marketing initiatives and implementing new processes or workflow improvements.
   
6. Expertise in brand management, messaging frameworks, and ensuring consistent brand voice across multiple platforms.
   
7. Proven experience leading integrated, multi-channel campaigns from concept to evaluation, including applying brand strategy recommendations.
   
8. Knowledge of campaign intake processes, decision-rights frameworks, and project prioritization.
   
9. Knowledge of Google Analytics, ROI tracking, keyword research, on-page optimization, social media strategy, and marketing automation tools.
10. Familiarity with AI-powered content generation and other emerging marketing technologies.
    
11. Strong analytical skills, including performance measurement, dashboard development, and data-informed decision-making.
    
12. Excellent verbal and written communication skills, able to work effectively with staff, management, senior leadership, external stakeholders, and the public.
    
13. Experienced in providing advice on marketing strategy, brand, and communications risk at a senior level.
    
14. Ability to balance strategic objectives with operational realities, adapt to evolving priorities, and navigate politically sensitive or high-visibility initiatives.
    
15. Demonstrated understanding of inclusive communications, plain language, accessibility standards, and culturally competent, equitable campaign delivery.
    
16. Display a high degree of judgment, discretion, and confidentiality in handling sensitive projects and communications.
    
17. Experience in municipal, government, or regulated environments is an asset, especially where accessibility, brand compliance, and stakeholder management are critical.

HOURS:

35 per week

Disclaimer:

Be advised that Human Resources frequently audits resumes of internal/external applicants to ensure/validate information provided is consistent and trustworthy. Falsification of information provided at any time throughout the recruitment process may be grounds for disqualification, and for internal applicants, subject to discipline up to and including termination.

Terms:

The City is an equal opportunity employer that is committed to inclusive, barrier-free recruitment and selection processes. Consistent with our Values and Corporate Culture Pillars, the City of Hamilton is committed to providing equitable treatment to all with respect to barrier-free employment and accommodation without discrimination. The City will provide accommodation for applicants in all aspects of the hiring process, up to the point of undue hardship.  If you have an accommodation need, please contact Human Resources as soon as possible to make appropriate arrangements.