Summary of the Content Marketing Manager job at Spektrix

• Reports to: Head of Content & Campaigns
• Location: Ontario or Nova Scotia (Remote)
  • Please note that though this role is remote, team members are expected to be available to attend key on-site events 2-4 times per year in the NYC office. The onsite weeks are scheduled in advance and travel expenses are covered by the business. 
• Hours/Status: Full-Time (37.5 hours/week)
• Salary (CAD):  $85,000-$100,000

What You'll Do

• Multi-Format Content Strategy & Execution: End-to-end creation of high-quality copy across channels—including long-form thought leadership, web/landing pages, emails, social media, case studies, sales enablement, and product launch assets.
• Campaign & Messaging Leadership: Partner with the Head of Content & Campaigns to build compelling narratives, leading day-to-day campaign execution across organic/paid channels to ensure alignment, timely delivery, and clear tracking.
• Thought Leadership & Sector Expertise: Transform industry research, client insights, and internal expertise into distinctive content that provides genuine value to the arts and culture sector and cements Spektrix as a trusted voice.
• Channel Distribution & Performance Optimization: Repurpose core content across channels and collaborate with Digital Marketing to track metrics, test formats, and continuously optimize for audience engagement and lead generation.
• Cross-Functional Collaboration: Partner with Product, Client Marketing, Sales, and Web teams to produce enablement materials, co-marketing collateral, event content, and retention campaigns.
• Editorial Quality & Workflow Management: Serve as a brand guardian by maintaining top-tier editorial standards across regional variants (US, UK, CA, AU) while seamlessly managing timelines, dependencies, and contributor workflows.

What You Bring

• Demonstrated experience in content marketing, copywriting, editorial, communications, or a related role.
• Excellent writing, editing, and proofreading skills, with the ability to make complex ideas clear, engaging, and useful.
• Experience creating content across multiple formats and channels, and coordinating content for integrated campaigns which may include web, email, social media, events, video, or paid digital activity.
• Strong understanding of how content supports broader marketing objectives, including awareness, engagement, demand generation, client engagement, and conversion.
• Ability to understand different audiences and adapt messaging, tone, depth, and format accordingly, bringing strong familiarity with US and/or Canadian audiences, culture, and English-language conventions.
• Experience translating briefs, interviews, research, data, or subject-matter expertise into compelling finished content.
• Strong editorial judgment, including the ability to identify the strongest angle, distinguish important information from supporting detail, and challenge a brief when a different approach would better achieve the intended outcome.
• Experience developing and managing organic social media content.
• Strong attention to detail and commitment to producing accurate, polished, accessible work.
• Strong project management and organizational skills, with the ability to manage multiple content projects and deadlines simultaneously.
• Ability to collaborate effectively with colleagues across different disciplines and incorporate feedback without losing sight of the purpose and audience of the work.
• Curiosity and the ability to quickly develop an understanding of unfamiliar topics, audiences, products, and sector issues.
• Ability to take ownership of an assignment from initial brief through completion, proactively identifying missing information, dependencies, decisions, and next steps.

Benefits

• Health benefit package (Medical, Dental, Vision, Prescription, Disability, and more!)
• Generous Paid Time Off benefits, including:
  • 22 days of PTO (vacation, personal time, whatever you choose to use it for)
  • 13 paid public holidays
  • 10 Paid Sick Days
• Company-paid Life Insurance
• Two paid volunteering days per year
• Professional development opportunities
• Flexible working with support for WFH setup / equipment
• Month-long Paid Sabbatical after 5 years of service
• Varied range of regular social activities throughout the year

• A quiet working space at home where you can consistently take video calls without interruption
• A strong, reliable internet connection that supports your participation in video calls and access to our systems and service