Summary of the Content Marketing Manager job at The Nielsen Company

Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

We are seeking an autonomous, detail-oriented Content Marketing Manager who is comfortable with data-driven narratives and excels at translating complex technical offerings into simple, high-impact stories. In this role, your primary focus is writing, crafting sharp, strategic copy and mapping content directly to the buyer's journey. You are an authentic wordsmith who writes original, human-driven copy not reliant on AI generation backed by strong grammar, sharp editing skills, and strict deadline discipline. While you will leverage Pardot to manage audience segments and deploy email nurture sequences, your core craft and day-to-day focus will be writing web, email, and thought leadership content that aligns with user journeys and converts leads.

Key Responsibilities

• Data-Driven Thought Leadership & Messaging: Deep-dive into Gracenote’s offerings, industry trends, and proprietary data to write authoritative thought leadership content and messaging that resonates with specific buyer categories.

• Website Experience & User Journeys: Audit and rewrite website copy to improve clarity, highlight data insights, build audience trust, and guide visitors seamlessly through the buying journey.

• Audience Segmentation in Pardot: Build, filter, and maintain granular audience segments based on industry, behavior, and persona to deliver targeted communication.

• Email Nurture Campaigns: Write, build, and deploy automated email nurture sequences mapped directly to stages of the customer lifecycle inside Pardot.

• Original Content Creation: Write high-quality, human-centric copy across web, email, and thought leadership assets; maintain rigorous editorial standards without reliance on AI generation tools.

• Project Ownership: Manage your own assignment queue end-to-end, hitting project deadlines independently while keeping cross-functional stakeholders aligned.

Qualifications

• 4+ years of B2B content marketing and copywriting experience, with a portfolio showcasing clear, human-centered messaging and data-driven thought leadership.

• Proven ability to extract key insights from complex data, research, or product capabilities and translate them into compelling storytelling.

• Direct experience building email sequences, automation rules, and audience lists inside Salesforce Pardot.

• Native or near-native mastery of English grammar, editing, and stylistic writing tailored to diverse audience segments.

• Proven ability to map content, web copy, and email touchpoints to distinct customer journeys.

• Strong self-management skills—able to prioritize tasks, meet tight deadlines, and operate with minimal oversight.

• Preferred: Basic HTML knowledge for email template formatting and minor layout adjustments in Pardot.

Additional Information

Enabling your best to power a better media future.

Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.

Compensation Transparency: The posted base salary range is a reasonable estimate that  may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.