Summary of the Content Marketing Manager job at Mitek Systems

Content Strategy & Topic Planning 

• Set the editorial agenda: Work with the marketing team to set content topics and priorities across blogs, white papers, videos, and social, and maintain the editorial calendar. 

Managing & Edit Written Content (Blogs & White Papers) 

• Manage external content writers: Brief, schedule, and manage writers for blogs and white papers. 

• Edit for quality & SEO: Edit drafts for accuracy, voice, and on-page SEO best practices before publishing. This role edits far more than it writes. 

• Publish: Finalize and publish content on schedule. 

Manage Production & the YouTube Channel (Video)

• Manage external video firm: Brief concepts and scripts, coordinate shoots, and review cuts for quality and brand fit. 

• Own the YouTube Channel: Manage the channel's branding, content mix, and publishing cadence, including ongoing upkeep which includes removing or refreshing outdated content to keep the channel current and on-brand. 

Collaboration & Planning 

• Cross-functional collaboration: Partner with the SEO Manager on keyword-informed topics, and with demand, web, creative, and product marketing on messaging and priorities. 

• Annual planning: Contribute content performance and topic insights to annual and quarterly marketing planning. 

• A meticulous, detail-oriented editor and content strategist who is skilled at shaping others' drafts into polished, on-brand assets. This role edits far more than it writes, and no writing portfolio is required.  

• Strong project and vendor management skills, comfortable directing outside writers, video firms, or agencies to stay on brief, on brand, and on schedule.  

• An eye for brand and video presentation, with the judgment to shape a YouTube channel's look, feel, and content mix.  

• Working knowledge of SEO fundamentals, enough to edit content well and collaborate effectively with the team.  

• Excellent communication skills and a proactive attitude — comfortable owning a program end to end with minimal oversight. 

• Detail-oriented: you catch what others skim past. 

• A proactive, organized self-starter who keeps vendors and partners aligned and on schedule .

• A clear communicator who collaborates easily across teams. 

• Adaptable and eager to learn in a fast-changing content landscape. 

• Exposure to AEO/GEO concepts and how content surfaces in AI search platforms. 

• Basic familiarity with video editing concepts/software. 

• Experience with Webflow or a comparable CMS. 

• Industry experience: familiarity with identity verification, fraud prevention, or trust & safety.