Summary of the Senior Content Marketing Specialist job at International WELL Building Institute (IWBI)

Key Responsibilities

• Full-Funnel Content Strategy: Own content strategy from TOFU to conversion, translating business goals into a content roadmap that grows the WELL community and fuels pipeline.
• AI-Forward Content Practice: Stay ahead of emerging AI tools and workflows, embedding AI-assisted ideation, production and distribution into the content engine to scale output without sacrificing brand voice.
• Video Production & Storytelling: Lead ideation, scripting, filming and editing of video content for social and other platforms.
• Channel Content Development: Create marquee content and derivative assets for our core content pillars, including guides, tutorials, articles, videos, webinars, case studies and thought leadership. 
• Customer & Client Storytelling: Identify and elevate customer stories and case studies, turning real-world outcomes into content that brings new people into the WELL movement.
• Mission & Category Storytelling: Partner with IWBI thought leaders to craft narratives that advance IWBI’s broader mission to create healthier buildings and organizations, and position IWBI as the global convener of healthy building experts.
• Content-Driven SEO Strategy: Develop and execute an SEO strategy to grow organic traffic and search authority around our core mission topics.
• Campaign Planning & Execution: Manage integrated campaigns from concept through launch, partnering with the global sales team to convert inbound prospects into qualified sales opportunities.

Skills, Knowledge and Expertise

• At least 5 years of experience in content marketing, content strategy and video production.
• Experience working within HubSpot or other CRMs.  
• Strong video storyboarding, production and editing skills. 
• An agile, self & results-driven approach to each project. 
• Proven ability to manage competing priorities & timelines in a fast-paced, deadline-driven environment.
• A passion for creating and building. 

Benefits

• Medical, Dental & Vision Coverage
• 401(k) Retirement Plan, including employer match (100% vested)
• Life Insurance (Voluntary Life Insurance & AD&D for employee and dependents) 
• Short-term and long-term disability
• Health Spending Account (HSA)
• Flexible Spending Account (FSA) 
• Commuter Benefits
• Time Off - PTO/VTO Days
• Generous Parental Leave Policy

• Wellness stipend 
• Citibike & Class Pass subscription
• Annual ergonomics evaluation
• Employer-supported childcare