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Summary of the Content Marketing Manager job at International WELL Building Institute (IWBI)
International WELL Building Institute (IWBI) is hiring a Content Marketing Manager. Based in New York City, NY, US. Working arrangement: Hybrid. Expected pay: USD 90k-112k/yr.
About International WELL Building Institute (IWBI)
IWBI is a public benefit corporation that develops and administers the WELL Building Standard, a rating system focused on how buildings and environments can support human health and well-being. It also manages the WELL AP credential, conducts research, produces educational resources, and advocates for health-promoting policies in the built environment.
Content Marketing Manager job description
The International WELL Building Institute (IWBI) is on a mission to create healthier buildings and organizations for people everywhere and to convene the global community of experts to make it happen. We’re looking for a Content Marketing Manager to bring the people, projects, and ideas behind that mission to life.
We are actively recruiting for this position and looking for someone who is a builder and a storyteller. You know how to find the idea that makes people lean in, and you can tell it in whatever format fits best, whether that’s video, a podcast, an article, or an event. You’ll work on everything from thought leadership to product and customer education, partnering with experts across IWBI and creating original work of your own.
We’re an AI-native organization with brilliant people and a lot to say. You’ll help us say more, building new ways to create and making it easier for others across IWBI to share what they know. Along the way, you’ll work closely with our sales and education teams to make sure the content we create builds both our pipeline and our community.
This is a hybrid role, with an expectation to work from our New York City office when needed.
Key Responsibilities
- Full-Funnel Content Strategy: Own content strategy from top of funnel (TOFU) to conversion, translating business goals into a content roadmap that grows the WELL community and fuels pipeline.
- AI-Native Content Creation: Stay ahead of emerging AI tools and workflows, embedding AI-assisted ideation, production and distribution into the content engine to scale output without sacrificing brand voice.
- Video Production & Storytelling: Lead ideation, scripting, filming, and editing of video content for social and other platforms.
- Channel Content Development: Create marquee content and derivative assets for our core content pillars, including guides, tutorials, articles, videos, webinars, case studies, and thought leadership.
- Customer & Client Storytelling: Identify and elevate customer stories and case studies, turning real-world outcomes into content that brings new people into the WELL movement.
- Mission & Category Storytelling: Partner with IWBI thought leaders to craft narratives that advance IWBI’s broader mission to create healthier buildings and organizations, and position IWBI as the global convener of healthy building experts.
NOTE: Finalists may be asked to complete a brief (2-3 hour) assignment to assess practical skills and execution.
Skills, Knowledge and Expertise
- At least 4 years of experience in content marketing, content strategy, and video production,
- Strong video storyboarding, production, and editing skills.
- AI fluency working with Claude, Gemini, and/or other AI tools.
- An agile, self-driven, results-oriented approach to each project.
- Proven ability to manage competing priorities & timelines in a fast-paced, deadline-driven environment.
- A passion for creating and building.
Benefits
IWBI's Benefit offerings for full-time employees include, but are not limited to:
- Medical, Dental & Vision Coverage
- 401(k) Retirement Plan, including employer match (100% vested)
- Life Insurance (Voluntary Life Insurance & AD&D for employee and dependents)
- Short-term and long-term disability
- Health Spending Account (HSA)
- Flexible Spending Account (FSA)
- Commuter Benefits
- Time Off - PTO/VTO Days
- Generous Parental Leave Policy
Workplace Well-being offerings for full-time employees include, but are not limited to:
- Wellness stipend
- Citibike & Class Pass subscription
- Annual ergonomics evaluation
- Employer-supported childcare
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