Summary of the Senior Content Marketing Manager - Remote: Colombia - Costa Rica, Full Time job at Gorilla Logic, LLC

Content Marketing Manager

We are looking for an exceptional content marketer to drive content strategy and execution for our high-growth marketing team.  This role will create thought leadership, product-level, and customer content in close collaboration with Gorilla Logic’s executive team, sales, growth marketing and delivery teams to deliver impactful, high-quality content across channels and audiences. 

The successful candidate is an exceptional writer, strategic thinker, and project manager with a knack for breaking down complex topics into compelling, digestible content and experiences. - Ability to storytelling based on deep technical audiences – Working closely with key partners across marketing, this individual will play a critical role in helping us drive brand awareness, affinity, and conversion through the strategic use of content and messaging. The ideal candidate brings strong knowledge of AI-driven content creation tools, and a results-oriented, experimental mindset. This role requires versatility across various content formats, including short, mid, and long-form.

Responsibilities

• Reports to the Director of Marketing
• 70-80% of your time will be spent creating, editing and managing high-impact content pieces: Blogs, Whitepapers, Case Studies, Social Media, One Pagers, Decks and Emails as well as website copy and sales enablement tools/resources
• Work closely with in-house designers ensuring smooth handoff and timely delivery/publication of content and assets
• Manage corporate Website, Social Media (LinkedIn, Twitter, Instagram/FB) and YouTube presence ensuring alignment of messaging and industry thought-leadership
• Create and edit content based on targeted audience segments, industry verticals, and key personas, working closely with cross-functional teams (including C-Suite, Sales, Delivery Managers)
• Develop and maintain a content calendar that aligns with demand generation initiatives and cross-functional priorities
• Assist in the creation of sales enablement resources
• Produce content for demand generation activities that drive results for inbound and outbound marketing campaigns
• Track marketing KPIs and report regularly on content performance and brand visibility metrics
• Transform complex business and technical concepts into engaging, action-oriented marketing messages/Develop rapid-response industry insights to trending AI, product engineering and software development
• Develop and execute SEO & AIO-driven content strategies that optimize for reach and align with a reader-first approach  create, and edit SEO content.
• Maintain a balance of pragmatism, optimism, and scrappiness

Skills/Experience

• Degree in marketing, advertising, communications or similar
• 5+ years of experience writing and developing content pieces for lead generation, brand awareness, customer retention, and sales enablement preferably in B2B
• A passion for writing B2B email copy that stands out in an inbox and resonates with a highly-technical audience
• Experience leveraging AI tools effectively to enhance content creation and efficiency
• An understanding of Hubspot/marketing automation platforms, Salesforce, GA4, AI Tools (ChatGPT, Claude, etc…)
• An open-mindset, prepared to contribute new and interesting ideas
• A commitment to always evolving and improving processes
• Strong writing and editing skills preferably in the B2B tech space
• Excellent communication, prioritization, and time management skills—experience collaborating remotely a plus
• Experience working closely with sales and product teams
• An understanding of a metrics-driven marketing approach
• Proven success with SEO/AIO content creation and editing
• Identify content gaps and propose ideas to improve quality, engagement, and on-page experience
• Integrity and accountability, produce high quality, error-free work—
• Ability to capture Gorilla Logic brand voice consistently and masterfully
• Understands tenets of good design—ability to make minor edits to design files in Adobe suite a plus
• Understanding of ABM—experience with ABM a plus
• Experience in a high-growth environment, not afraid to step out of their comfort zone