Summary of the Content Marketing Manager job at Dr Reddy's Laboratories Limited

Company Description

At Dr Reddy's "Good Health Can't Wait"
By joining Dr Reddy’s, you will contribute to making the breakthroughs of tomorrow a reality today! From making medicines more affordable to discovering innovative treatment options to satisfy unmet medical needs, we are dedicated to helping people lead longer and healthier lives. We are seeking dynamic and energetic individuals ready to inspire, ready to make a difference for their community and every community.

Diversity, Equity & Inclusion
At Dr. Reddy’s, we are deeply committed to building a diverse, equitable and inclusive workplace where everyone belongs and is valued for their contributions to the team.  We are most interested in finding the best candidate for the role and are open to exploring candidates with a less traditional background. 
 

Job Description

Help Shape the Future of Consumer Health

We're looking for a creative, curious, and hands-on content marketer to help bring our health and wellness brands to life.

This is a role for builders. You'll create content, experiment with new ideas and technologies, and help shape how consumers discover, learn about, and shop for products that support their health and wellbeing.

You'll work across multiple brands and channels, combining creativity, consumer insight, and AI-powered tools to create impactful content that drives engagement and business growth.

What You'll Do

Create Content That Gets Seen

• Develop original content across multiple consumer health and wellness brands.
• Create blog articles, website content, email campaigns, social posts, Amazon content, video scripts, and advertising copy.
• Turn consumer insights, trends, and complex health topics into engaging, easy-to-understand content.
• Adapt content across channels and formats to maximize reach and impact.

Use AI to Create Better Content, Faster

• Leverage AI and other creative technologies to accelerate content ideation, development, personalization, optimization, and repurposing.
• Stay current on emerging content, AI, and digital marketing tools.
• Identify opportunities to improve content effectiveness and team productivity through technology and automation.

Build, Collaborate, and Optimize

• Help shape each brand's voice and digital presence.
• Partner with agencies, creators, freelancers, and cross-functional teams to bring content to life.
• Manage influencers, affiliates and associated platformsH for content generation.
• Develop creative briefs and manage content workflows from ideation through approval and launch.
• Monitor performance and apply SEO, ecommerce, social, and analytics insights to continuously improve results.

Qualifications

What Makes You a Great Fit

• 5+ years of experience in content marketing, social media, brand/product pages, editorial and communications.
• Exceptional writing, editing, and storytelling skills.
• Strong portfolio demonstrating content creation across multiple digital channels.
• Experience personally creating content, not solely managing external partners.
• Proven ability to use AI and digital content creation tools to improve creativity and productivity.
• Familiarity with ecommerce, SEO, social platforms, content management systems, and analytics.
• Curious, adaptable, and energized by new ideas, technologies, and consumer trends.

Why This Role Is Different

• Work across multiple growing consumer health brands.
• Enjoy meaningful ownership and visibility from day one.
• Create work that reaches consumers across websites, Amazon, social media, email, and advertising.
• Spend more time building and creating than managing.

You'll Thrive Here If...

• You love making things.
• You use AI as a creative partner, not a shortcut.
• You get energized by new ideas, new tools, and new challenges.
• You care deeply about understanding consumers.
• You want to build work you're proud to share.

Additional Information

Must be a U.S. citizen or lawful permanent resident of U.S. or otherwise authorized to work in the U.S. without requiring visa transfer or sponsorship, now or in the future.

Dr.Reddy's Laboratories offers a competitive total rewards package including base salary determined on the basis of role, experience, skill set and location. Additionally, employees are eligible for an annual discretionary bonus, and benefits including comprehensive health care coverage, retirement savings plan and leave benefits. Additional details about total compensation and benefits will be provided during the hiring process.

Our Work Culture
Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.

Equal Opportunity Employer

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

For more details, please visit our career website at https://careers.drreddys.com/#!/