Summary of the Content Marketing Manager, Core Platform job at Conversion

About Conversion

Conversion is the AI-native marketing automation platform for modern software companies. Our platform lets growth teams run their entire go-to-market motion in one place, from acquisition through retention, with AI agents doing the work that legacy tools like Marketo, HubSpot, and Pardot can't.

We've raised $28M+ from Abstract Ventures, True Ventures, and HOF Capital. The team is based in San Francisco and includes engineers, designers, and operators from Airbnb, Palantir, Pinterest, IMC, Shopify, LinkedIn, and Microsoft.

About the Role

Hey 👋 Kyle here. I run product and growth at Conversion, and I'm hiring a Content Marketing Manager to build our content engine from the ground up.

You'll own the content that drives our demand generation motion: blog posts and SEO that capture high-intent traffic, LinkedIn content that builds our presence with marketing ops leaders, webinars that educate the market, and the campaigns that tie it all together. Content at Conversion is a core pipeline channel, not a support function, and you'll be the early GTM hire who defines what it looks like from day one.

You'll work directly with me, and you'll have real material to work with. Our customers are marketing ops teams, which means our audience knows good marketing when they see it. The bar is high and the upside is too: content that lands with this crowd travels fast.

This role is in-person 5 days/week in San Francisco.

Responsibilities

• Write and publish content that attracts our ICP: blog posts, LinkedIn content, and thought leadership that marketing ops leaders actually want to read

• Build and scale our SEO presence to capture high-intent organic traffic

• Launch and manage webinar programs that educate prospects and generate demand

• Turn content into pipeline: distribute across paid and organic channels, and run experiments to find what converts

• Support field events and executive dinners with the content and collateral that make them land

• Help shape growth tools, systems, and playbooks as we scale

You Might Be a Good Fit If You

• Have experience working at an early-stage startup

• Love writing: you enjoy posting LinkedIn content and publishing blog posts, and have a voice that cuts through

• Are comfortable owning campaigns end-to-end, from ideation through execution

• Are excited to experiment across channels and build pipeline from scratch

• Have experience with (or interest in) events and dinners for senior executives and stakeholders

• Enjoy collaborating with sales, product, and design teams to drive results

Bonus Points If

• You've worked at a high-growth startup and have seen what it looks like to scale a content and growth motion quickly

Useful links

• Website: https://conversion.ai/

• Learn more about our company culture here: https://conversion.ai/careers

• Check out this Next Play article about our team! https://nextplayso.substack.com/p/how-a-big-pivot-helped-this-company