Summary of the Content Marketing Executive job at Bright Software Group

What You'll Do

• Content Planning: Developing and executing content marketing strategies aligned to marketing and commercial objectives, maintaining a structured content calendar across all channels. 
• Research: Researching industry trends, audience needs, and competitor activity to inform content direction and identify opportunities. 
• Collaboration: Working with the wider marketing team to keep content aligned to campaigns, brand messaging, and business priorities. 
• Performance: Defining KPIs for content initiatives and tracking performance against them. 

• Content Production: Creating compelling, high-quality content across formats — blog articles, website copy, social media, email newsletters, video scripts, infographics, and more. 
• Brand Voice: Maintaining consistency in brand voice, style, and tone across all channels and content types. 
• SEO: Optimising content for search engines — conducting keyword research and applying SEO best practice throughout. 
• AI-Assisted Workflows: Using AI-powered tools to accelerate research, drafting, and content iteration — always applying editorial judgement to the output. 
• Multimedia: Collaborating with designers, videographers, and other specialists to produce multimedia content. 

• Distribution: Building distribution plans that maximise reach and engagement for each content asset across social, email, and partner channels. 
• Community: Engaging with online communities, responding to conversations, and fostering genuine dialogue around Bright content. 
• Trends: Staying current with content marketing trends, platform changes, and emerging channels. 

• Analytics: Tracking, measuring, and analysing the performance of content marketing activity using tools such as Google Analytics. 
• Reporting: Providing regular, clear performance updates on engagement, traffic, and lead generation to the marketing team and relevant stakeholders. 
• Optimisation: Identifying what is working, diagnosing what is not, and recommending improvements based on data. 

What We're Looking For

• Proven experience in a content marketing or digital marketing role, ideally within a B2B or SaaS environment. 
• Excellent writing skills. Able to adapt tone for different channels, audiences, and formats without losing clarity or impact. 
• Solid understanding of SEO principles and how to apply them in content creation. 
• Experience with content performance analytics tools (Google Analytics or similar). 
• Comfortable using AI tools as part of a content workflow, with the editorial instinct to know when output needs shaping. 
• Highly organised and self-motivated, with the ability to manage multiple projects and deadlines simultaneously. 

• Experience in the accountancy, payroll, or fintech sector. 
• Familiarity with marketing automation or CRM platforms (HubSpot or similar). 
• Basic video or graphic production skills (Canva, Adobe, or equivalent). 

Working At Bright