Summary of the SEO & Performance Content Lead job at Thatch

About Thatch

For most people, health insurance is something that happens to them: a plan chosen by someone else, with little room to fit their life. Thatch is changing that. We help companies give every employee a real healthcare budget instead of a one-size-fits-all plan, so people can choose the coverage and care that works for them, and employers get predictable costs they can control.

It’s a simple idea, but making it real means solving hard problems across healthcare, payments, and technology, and we’re just getting started. We look for people who like solving complex problems, use good judgment, and are comfortable working through ambiguity. People here care deeply about our customers, take real responsibility for what gets built, and are driven by doing work that matters.

What you'll do

• Own SEO strategy across technical SEO, content, AI search, and organic acquisition.
• Develop content strategies that answer real buyer questions and drive qualified traffic.
• Build and scale our SEO function, including hiring and leading the team over time.
• Partner closely with Engineering to improve site architecture, performance, and technical SEO.
• Build AI-enabled workflows that improve research, content creation, optimization, and measurement.
• Establish editorial standards that balance quality with speed.
• Measure performance across organic traffic, pipeline, and revenue, and use those insights to improve the strategy.
• Partner with Product Marketing, Brand, Legal, and Sales to publish accurate, high-impact content.

What we're looking for

• You've built or significantly scaled an SEO program.
• Deep knowledge of technical SEO, content strategy, and AI search.
• Experience leading SEO for a B2B SaaS or similarly complex business.
• Experience using AI tools to improve research, content creation, and operational efficiency.
• Comfort partnering closely with Engineering and Design teams.
• Experience hiring or managing teams, agencies, or contractors.
• A track record of connecting SEO investments to business outcomes.
• Comfort operating in ambiguity and building processes from scratch.

Experience that stands out

• Built SEO from an early-stage foundation.
• Grew organic acquisition in a competitive B2B market.
• Built AI-native workflows for SEO and content operations.
• Deep technical SEO expertise across site architecture, schema, and Core Web Vitals.
• Experience with AI search, AI Overviews, or answer engines.

What to expect

We aim to keep the process thoughtful, rigorous, and efficient. Most candidates complete it within three weeks. You can expect:

• Initial conversation with a recruiter.
• Hiring manager interview.
• Live case study.
• Conversations with members of the team.
• Final conversation with our leadership team.