Summary of the Senior Manager of the Department of Marketing (Content Lead) job at Nazarbayev University

Job Description

Strategic Content Marketing Management: Develops and implements the University's content marketing strategy to strengthen brand positioning, visibility, and communication consistency.

1. Develops content marketing strategies aligned with the University's strategic priorities and brand guidelines.

2. Establishes annual and quarterly content plans, key messages, formats, and distribution channels.

3. Defines communication approaches for target audiences and introduces innovative content practices.

Content Production Management: Oversees content production to ensure quality, consistency, and alignment with the University's communication objectives.

1. Coordinates the production of written, photo, video, and graphic content.

2. Establishes editorial standards and ensures content quality, accuracy, and brand compliance.

3. Develops creative concepts and approves scripts and production briefs.

4. Oversees production schedules, approvals, and timely delivery of materials.

Social Media and Digital Communications Management: Provides strategic oversight of the University's official social media channels to enhance brand visibility and audience engagement.

1. Develops social media strategies, priorities, and performance targets.

2. Reviews content plans and oversees content preparation, approval, and publication.

3. Ensures consistent messaging, content quality, and compliance with brand guidelines.

4. Monitors performance and introduces new formats to improve engagement.

5. Coordinates content development for digital advertising campaigns.

Brand Promotion and International Communications: Coordinates promotional content to strengthen the University's reputation and reach national and international audiences.

1. Develops and coordinates content-driven branding and promotional campaigns.

2. Oversees promotional materials for academic programs, research, events, and University initiatives.

3. Coordinates multilingual content in English, Kazakh, and Russian for diverse audiences.

4. Collaborates with Schools, structural units, and international partners on communication projects.

Content Marketing Analytics and Performance Evaluation: Evaluates content performance to improve communication effectiveness and optimize the University's content strategy.

1. Establishes and monitors content marketing KPIs, including reach, engagement, and audience growth.

2. Analyzes content performance across digital channels and formats.

3. Prepares performance reports and recommends improvements to content strategy.

Functional Coordination and Resource Management: Coordinates content specialists and resources to ensure effective implementation of the University's content strategy.

1. Provides functional coordination of the SMM Manager and Photo and Video Content Manager.

2. Sets priorities, monitors deadlines, and ensures quality of deliverables.

3. Coordinates collaboration with University units, external contractors, and partners.

4. Participates in resource and budget planning for content production.

5. Improves workflows and supports professional development of content specialists.

6. Performs other duties assigned by the immediate supervisor or University management within the Department's competence.

Qualifications

• Knowledge of content marketing, digital marketing, strategic communications, and branding.
• Knowledge of copywriting, editing, storytelling, and media production.
• Ability to develop content strategies, campaigns, and content plans.
• Project management, resource planning, and budgeting skills.
• Proficiency in web and social media analytics tools.
• Ability to analyze performance, prepare reports, and recommend improvements.

Additional Information

• At least 3 years of experience in marketing, content marketing, PR, strategic communications, or related fields.
• Practical experience in developing content strategies, managing social media, and producing digital content.
• Experience coordinating projects, content teams, or external contractors.

Recruitment and selection process

Recruitment and selection at Nazarbayev University include preliminary selection based on experience and qualifications, followed by assessments and formal interviews. Formal interviews are typically based on organizational values and behaviors and conducted in English.