Summary of the Marketing Content Manager job at Medfar

Company Description

MEDFAR Clinical Solutions was founded in 2010 by two aeronautical engineers who realized that the healthcare system was not exploiting the full potential of technology. Supported by a large community of medical experts and focused on clinical success and patient safety, MEDFAR was the first company to certify a cloud-based Electronic Medical Record in Canada: MYLE (Make Your Life Easy).

Committed to promoting excellence and effectiveness in healthcare worldwide, MEDFAR differentiates itself by offering a unique healthcare management solution for clinics, which replaces inefficient processes with a faster and safer technological alternative.

Job Description

As Marketing Content Manager, you’ll lead MEDFAR’s content strategy and execution across channels, turning complex healthcare technology, clinical workflows, and AI innovation into clear, compelling content that resonates with healthcare professionals.

You’ll be the editorial voice behind MEDFAR’s marketing content, responsible for setting a high bar for quality, consistency, and relevance across everything we publish. From thought leadership and campaigns to website copy, customer stories, social content, and sales enablement, you’ll shape how MEDFAR communicates with the market.

We’re looking for an exceptional writer and editor who is equally comfortable thinking strategically, getting up to speed quickly on complex healthcare topics, and experimenting with AI to work smarter and produce better content. You’re curious about technology and healthcare, have strong editorial judgment, and know how to make complex ideas simple without losing their substance.

Key Responsibilities

Own MEDFAR’s content strategy

• Develop and maintain MEDFAR’s content strategy across key audiences, markets, channels, and stages of the buyer journey.
• Build and manage the editorial calendar, prioritizing content that supports business, brand, and growth objectives.
• Identify opportunities to turn MEDFAR’s expertise, customer stories, data, and product developments into compelling content.
• Establish and maintain MEDFAR’s editorial voice, messaging standards, and content guidelines.

Create exceptional content

• Write, edit, and oversee a wide range of content, including:
  • Website and landing page copy
  • Thought leadership articles and blog posts
  • Social media content
  • Customer stories and case studies
  • Email campaigns and newsletters
  • Ebooks, guides, and other lead-generation assets
  • Video and podcast scripts
  • Sales enablement materials
  • Product and solution content
  • PR and corporate communications
• Translate complex healthcare, technology, and AI concepts into content that is clear, credible, and engaging.
• Interview physicians, healthcare professionals, customers, internal experts, and executives to uncover strong stories and insights.
• Ensure all content is accurate, consistent, on-brand, and adapted to the audience and channel.

Lead AI-powered content creation

• Act as a power-user and internal champion of AI for marketing and content creation.
• Use AI strategically throughout the content workflow, while maintaining strong editorial judgment.
• Develop effective AI workflows and prompting practices that improve both efficiency and quality.
• Experiment with emerging AI tools and identify opportunities to incorporate them into MEDFAR’s content operations.

Drive thought leadership

• Develop content that positions MEDFAR as a credible voice in healthcare technology, primary care, EMRs, and AI.
• Work closely with subject-matter experts and executives to develop original perspectives and thought leadership.
• Identify relevant industry trends, conversations, and opportunities for MEDFAR to contribute meaningfully to the market.

Collaborate across the organization

• Partner closely with Product, Sales, Customer Success, and leadership teams.
• Work closely with our internal designer and other creative partners to bring content to life.
• Support product launches, campaigns, events, market expansions, and other strategic initiatives with the right content and messaging.
• Create content that supports both marketing and sales throughout the customer journey.

Measure and optimize

• Monitor content performance and use data and audience insights to refine content strategy, testing different formats, messages, and distribution strategies to drive stronger results.
• Define and track relevant KPIs such as engagement, traffic, conversions, MQLs, content-assisted pipeline, and audience growth.
• Build a strong understanding of what content performs with MEDFAR’s audiences and why.

Qualifications

• University degree in business marketing, communications, or related field.
• 5+ years of experience in content marketing, editorial, communications, journalism, or a related field.
• Exceptional written and verbal communication skills in English and French.
• Strong editorial instincts and exceptional attention to detail.
• Ability to make complex topics simple, without making them simplistic.
• Strategic thinker who can connect content to broader marketing and business objectives.
• Proven ability to manage multiple projects, priorities, and stakeholders in a fast-paced environment.
• Strong interviewing and storytelling skills.
• Genuine curiosity about healthcare, technology, AI, and the future of primary care.
• Advanced knowledge and hands-on experience using generative AI tools to enhance content creation and productivity.
• Strong understanding of digital content, SEO, social media, and content distribution.
• Experience working cross-functionally with marketing, product, sales, and subject-matter experts.
• Experience in healthcare, SaaS, healthtech, or B2B technology is an asset.
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The Profile

You’re a writer first, marketer second, and AI power-user by nature. You care deeply about words, but you also understand that great content needs to serve a purpose.

You can take a 30-minute conversation with a physician or product expert and turn it into a compelling story. You can look at a complex product feature and immediately see the message that matters to the customer. You know when AI can make your work faster and when human judgment matters more.

You’re curious, proactive, highly organized, and comfortable owning projects from a blank page to final publication. Most importantly, you have high standards: you don’t settle for content that is merely correct when it could be clearer, sharper, and more compelling.

Working Conditions

• Contract: Permanent, full-time (40 hours/week)
• Work mode: Hybrid (within the province of Quebec only)
  • In-office presence may be required - depending on the Manager's need.
• Candidates must reside in the province of Quebec.

Additional Information

• Remote work and flexibility 
• RRSP contribution
• Healthcare insurance from day one
• Paid time off
• Internal growth opportunities (promotions, internal mobility)
• Support from a wellness and social committee, with initiatives to foster team cohesion, mental health, and employee well-being
• A company culture focused on transparency, collaboration, and innovation
• Join a dynamic and innovative environment where your work has a real and wide-reaching impact, helping to modernize healthcare in Canada and internationally

With offices around the world, fluency in both French and English is a must at MEDFAR. Because of the need to communicate with colleagues and/or customers in other provinces or countries, bilingualism enables us to communicate in both languages while promoting the use of French. 

At MEDFAR, we value diversity, equity and inclusion within our team. We are committed to providing a work environment where every individual feels respected and supported, regardless of their background, identity or abilities.As part of our commitment to a fair and inclusive recruitment process, we offer accommodation to candidates who request it. If you need accommodation during your interview, please let us know so that we can provide you with an adapted experience.

MEDFAR has voluntarily subscribed to an Equal Employment Opportunity Program (EEOP). We encourage applications from women, visible minorities, ethnic minorities, aboriginal peoples and people with disabilities. When applying, we invite you to complete this section, which enables us to implement our Equal Employment Opportunity Program (EEOP). Self-identification is not compulsory, but may enable you to benefit from hiring or promotion measures if you have the skills required for the job.

To better understand the self-identification process, please consult this guide.